SMB Social Media: Should You Promote Yourself or Your Business?
If we asked you to name the founders of Microsoft, Apple and Amazon, you’d likely reel off “Bill Gates, Steve Jobs and Jeff Bezos” without blinking an eye. Love...... More »
If we asked you to name the founders of Microsoft, Apple and Amazon, you’d likely reel off “Bill Gates, Steve Jobs and Jeff Bezos” without blinking an eye. Love...... More »
We’ll just come right out and say it: If your business’s website isn’t optimized for mobile, it needs to be — immediately. Seventy percent of internet traffic originates from...... More »
A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
When it comes to return on investment (ROI), you can’t beat email marketing. For every dollar you spend, you’ll get $36 back. Add that to the fact that email...... More »
When was the last time you cleaned your data? If we had to wager a guess, your response probably lies somewhere between “never” and “huh?” Data cleaning isn’t high...... More »
Now more than ever, people love video … and that alone is plenty of reason why your business should finally take the dive into hosting a webinar. According to...... More »
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »