Be Everywhere With Multichannel Marketing
The basic premise of multichannel marketing is incredibly simple: The more channels you use to market your products and services, the more people you’ll reach. Sally hasn’t opened an...... More »
How to Spruce Up Your Email Marketing Sequence
A customer signs up for your email list, requests a free trial or demo, or abandons an item in their shopping cart. Obviously, you need to reach out to...... More »
Does Affiliate Marketing Make Sense for Your Financial Firm?
If you want to win at affiliate marketing, you have to work well with others. In a nutshell, affiliate marketing is the process of partnering with someone else to...... More »
9 Outstanding Marketing Ideas for 2023
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »
Can User-Generated Content Help Your Business Marketing?
In the simplest of terms, user-generated content (often called just “UGC” by marketers) is the process of allowing and encouraging your current customers to advocate for your brand. Like...... More »
SMB Social Media: Should You Promote Yourself or Your Business?
If we asked you to name the founders of Microsoft, Apple and Amazon, you’d likely reel off “Bill Gates, Steve Jobs and Jeff Bezos” without blinking an eye. Love...... More »
Marketers: Is Your Business’s Site Optimized for Mobile?
We’ll just come right out and say it: If your business’s website isn’t optimized for mobile, it needs to be — immediately. Seventy percent of internet traffic originates from...... More »
A/B Testing: Why Every Business Marketer Should Use It
A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
Should Your Business Warm Up to Cold Email Marketing?
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
Audience Segmentation: Build a Stronger Customer Connection
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »