Small Business Social Media: The Next Horizons

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10 Dec

Small Business Social Media: The Next Horizons

When you think of social media sites, Facebook, Twitter and LinkedIn probably are the first three to come to mind. Dig a bit deeper and you’ll probably add Instagram, Pinterest and Snapchat to the list. But there are several other social media platforms that are flying under your radar -- but may still take your small business places that you’ve never been before. Yes, there are...

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26 Nov

10 Ways to Market Your Small Business on the Cheap

No one ever said being a small business owner was easy. If it was easy, everyone would do it. You’re not only dealing with the day-to-day operations, you’re also dealing with the “B” word -- “budget.” When times get tough, the marketing budget suffers. But it doesn’t necessarily need to. Here are 10 ways you can market your small business on the cheap. Boost a...

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16 Jan

The Difference Between Social Media Management and Community Management

Joe from Alaska asked your small business to ship a gift to his mother in Montana, but there was an error and it ended up on his doorstep instead of hers. He posts an angry comment on your Facebook page looking for answers. Lindsey from Illinois is looking for a certain (now discontinued) item that you sold “oh, about 10 years ago, I think, but...

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02 Jan

The Top 15 Resources for Digital Marketing

Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing gurus you should follow (and emulate), there is absolutely nothing that can be deemed “easy.” The good news is, there are tools, apps and resources that can make it easier (and making your work easier is...

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26 Dec

How to Keep Your Small Business on Facebook’s Good Side

Marketing on Facebook is one of the best things you can do for your small business. It’s also one of the most frustrating. What worked yesterday may not work tomorrow, and the algorithms Facebook uses to decide who will see your posts change about as often as the average Hollywood A-lister changes romantic partners. So what’s a befuddled business owner to do? We have the...

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23 Oct

Facebook Canvas: Your Mobile Ads, Supersized!

It’s no secret that Facebook has become a big player in advertising, accounting for 16% of the world’s digital ad spending and 23% of global mobile digital ad spend. And like any advertising giant, Facebook needs to constantly change things up, creating bigger and better innovations to stay relevant in a cutthroat industry. Enter Facebook Canvas, the social media platform’s newest (and coolest) offering. It...

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05 Sep

Your Small Business Customers Need Facebook Groups. Here’s Why.

You probably already have a Facebook page for your small business. (If not, we need to talk!) And because that Facebook page is super successful, gets a ton of engagement and is always filled with amazing content, you don’t see any reason to expand into Facebook groups. After all -- if it ain’t broke, don’t fix it. Except Facebook groups offer a different level of...

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07 Aug

Chatbots: Your New Marketing BFF

As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside the U.S.?” As innocuous as these questions sound, constantly answering them eats a huge chunk out of your day -- but hiring someone else to do it would eat an equally huge chunk out of your...

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31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

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03 Jul

Facebook Messenger: The Marketing Channel You Can’t Ignore Anymore

If you had the chance to reach over more than a billion new customers for your small business, would you take it? Clearly, the question is rhetorical -- who would turn down an audience like that? But if you’re not using Facebook Messenger as an integral part of your marketing strategy, you’re missing out on roughly 1.2 billion monthly users. Messenger isn’t just for making...