Most of the time, your business’s marketing strategy will be created by your marketing team. It’s basically their entire job description. But that doesn’t mean other people can’t or...... More »
Your small business started with a single, great idea. But it won’t grow on that idea alone. If you want to stay relevant, you’ll need to keep churning out...... More »
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
The year is winding down to a close. As most people begin to shift their focus from 2016 to 2017, New Year resolutions are made: to lose weight, to...... More »
“Where do you get your ideas?” It’s a question that every famous writer has been asked hundreds of times in their career. Some of them have a stock answer;...... More »
Like it or hate it, blogging is an important part of your small business’ overall marketing scheme. It educates, informs and engages your audience and positions your small business...... More »
At Mischa Communications, we’re big believers in a long-term approach for small businesses marketing. Ideation – our process of helping you create and implement a full-scale marketing strategy –...... More »
Your small business is unique — there’s no other like it. That’s at least part of the reason you started a business in the first place, right? Because you...... More »