This is part one of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Check back each Monday for a new installment. When your free marketing...... More »
You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was...... More »
A lot of small business owners don’t understand the distinction between B2B (business to business) and B2C (business to consumer) marketing. After all, it’s still “just” marketing — right?...... More »
Most of the country is sizzling like fresh fajitas, so it might be hard to believe that the end of summer is quickly approaching. It’s no secret that this...... More »
As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside...... More »
Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to...... More »
Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you...... More »
LinkedIn generally isn’t the first platform that comes to mind when it comes to social media marketing. That’s not because it’s not viable (it is!), but instead because many...... More »
Email marketing is a great investment for your small business. For each dollar you spend, you can expect to get about $38 back — not exactly chump change. To...... More »
How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did...... More »