What Is Ghostwriting (And Should My Business Use It?)
We’re smack dab in the middle of spooky season, so it seems like an appropriate time to talk about a very specific type of creature known to haunt (well,...... More »
Generative AI: Does It Have Any Business in Investor Services Marketing?
Generative artificial intelligence (AI) is taking the world by storm. It’s impacting virtually every industry, from healthcare and education to software development and engineering. Recently, we talked a bit...... More »
Should You Use Generative AI In Your Marketing?
Do you need to design a new logo for your business, quickly create content for your blog or compose a catchy jingle for your next commercial? You can do...... More »
What Is Investor Targeting? (And How Do You Do It?)
What’s better than getting people to invest in your company? Getting the right kinds of investors to help capitalize your company. Enter investor targeting. Investor targeting helps companies attract...... More »
Should Financial Services Firms Use News in Marketing?
All the news that’s fit to print often occasionally finds its way into business marketing. Fresh news makes for engaging content that is relevant and cutting edge, and it...... More »
SMS Marketing: How It Works (And Is It Right for Your Business?)
In a world where most of us are never more than an arm’s length away from our smartphones, SMS (Short Message Service) marketing is a fantastic way for a...... More »
Fall Is on the Horizon: How to Tailor Your Marketing Efforts
The big yellow school buses are back on the road, football is back on television, and pumpkin spice is back on the menu at your favorite coffee shop. This...... More »
How Fund Administrators Can Showcase Their Value Proposition
Would you like to increase client retention, improve your brand loyalty, and drive business growth for your fund administration service? A compelling value proposition can make it happen. It’s...... More »
5 Tips to Build a Great Asset Management Pitch Deck
Is your asset manager trying to wow potential investors, partners or clients? Do you need a way to differentiate your asset management company from the competition and attract investments?...... More »
Ethical Marketing: Everything You Need to Know
The days of high-pressure scare tactics, exaggerated claims and exploitative marketing are numbered. Newer generations of consumers are smarter and savvier than ever, and they’re demanding that the brands...... More »