How to Build a High-Conversion Landing Page for Your Small Business
Imagine you’re on a road trip. You’ve spent the past 500 miles or so seeing huge billboards for an amusement park. The closer you get, the more elaborate the...... More »
Does Guest Blogging for Your Small Business Work? Yes, But …
No less than Matt Cutts, former head of Google’s web spam team, has called it: Guest blogging is dead. You know what’s worse? He said this three years ago...... More »
4 Easy Ways to Boost Targeted Traffic to Your Small Business Website
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want...... More »
3 Small Business PR Takeaways From the United Airlines Debacle
In case you’re one of the six people on earth who haven’t yet heard, United Airlines has a bit of a problem on its hands. On Sunday, April 9,...... More »
Spring Holidays Put the “Pep” in Your Small Business Marketing Step
Ah, spring. The birds are singing, the flowers are blooming and (for reasons completely unknown to zoologists) bunnies everywhere are laying colorful eggs for children to find on Easter...... More »
3 Blogging Tips for “Boring” Small Businesses
(This is the final installment in our three-part series on supercharging your small business blog. Today’s focus is blogging tips for “boring” businesses. Check out Part 1 and Part...... More »
Pillar Content: The Foundation of Your Small Business Blog
(Welcome to our three-part series on supercharging your small business blog. Today’s post, Part 1, focuses on “pillar content.” Stay tuned for weekly installments!) In architecture, pillars support a...... More »
5 Ways to Grow Your Small Business Newsletter Numbers
No matter how well your newsletter is doing right now, we’re pretty sure you won’t say no to getting a few hundred (thousand? million?) more subscribers. After all, the...... More »
Put Some Spring in Your Small Business Marketing
Despite a famous groundhog seeing his own shadow and essentially declaring another six long weeks of winter, spring is just around the corner. Traditionally, spring is a time of...... More »
4 Ways to Build Your Small Business’ Brand Awareness
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »