Nice to Meet You! How to Get to Know Your Small Business Audience
Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know...... More »
The Difference Between Social Media Management and Community Management
Joe from Alaska asked your small business to ship a gift to his mother in Montana, but there was an error and it ended up on his doorstep instead...... More »
How to Use Twitter to Grow Your Small Business in 2018
Twitter: You either love it, or you hate it. Some small business owners have never explored the platform, despite our advice. Others tweet up a storm. But how do...... More »
How to Keep Your Small Business on Facebook’s Good Side
Marketing on Facebook is one of the best things you can do for your small business. It’s also one of the most frustrating. What worked yesterday may not work...... More »
5 Small Business Resolutions for 2018
Another year has (almost) come and gone. Soon, we’ll be gathering with family and friends, stuffing our faces with leftover sugar cookies and raising a glass of (probably) non-alcoholic...... More »
Small Business Structures: LLCs, C-Corps and More
Starting a small business isn’t all fun and games. Yes, you get to flex your creative muscles by coming up with a name or designing a logo, but you...... More »
How to Differentiate Your Small Business From the Competition
Always thinking about your small business’ competition? Join the club. Whether you’re selling life insurance, peddling pizzas on the street corner or delivering singing telegrams dressed as a gorilla,...... More »
How to Personalize Your Small Business Marketing
Remember, as a kid, how cool it was to find something with your name on it? A license plate for your bike, a necklace or bracelet or even your...... More »
“Welcome” Tips for Hosting a Successful Small Business Open House
Would you like more customers? Don’t worry — that was a rhetorical question. But it’s not like you can just fling open your doors and grab passers-by off the...... More »
Holiday Season 101 for Non-Retail Small Businesses
If your small business doesn’t fit neatly into the “retail” category, your holiday season might seem more “ho-hum” than “ho ho ho!” Children don’t climb up on Santa’s lap...... More »