What Pokémon Go Can Teach Us About Small Business Marketing
Assuming you’ve had access to the outside world for the past few weeks, you’ve surely heard about Pokémon Go. This mobile game has captivated the nation, leading otherwise sane...... More »
3 Ways LinkedIn Groups Can Build Your Small Business Brand
LinkedIn originally was created as a networking site for professionals, but it might seem a bit stiff and stodgy compared to the younger, fresher Facebook and Twitter vibe —...... More »
5 Tips to Make Your Small Business’ Logo Legendary
What do Nike’s swoosh, McDonald’s golden arches and Mischa Communications’ multi-colored chameleon all have in common? They’re all logos that are instantly recognizable to their clients, customers and fans....... More »
10 Free Ways to Market Your Small Business
We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry!...... More »
5 Marketing Musts for New Small Business Owners
As a new small business owner, you’ll learn quick, fast and in a hurry just how important a fantastic marketing strategy is to your eventual success. After all, no...... More »
Does Your Small Business Marketing Strategy Need to Lose Some Weight?
Imagine you’re at the world’s most lavish buffet. There’s caviar and cream puffs, filet mignon, roast beef, roast duck and roast goose — and you intend to eat all...... More »
A Mid-Year Small Business Marketing Assessment
You hit the ground running at the beginning of 2016. You made resolutions, set goals and started down the path to make this a banner year for your small...... More »
4 Small Business Marketing Ideas for the Fourth of July
Independence Day is just around the corner, and with it comes the traditional BBQs, beach parties and fireworks displays. But unless you happen to sell burgers, beach towels or...... More »
Direct Customers to Your Small Business With Direct Mail
Do you remember “mail”? No, not the electronic kind that shows up incessantly on your smartphone, but real mail, brought to you come rain, snow, sleet or hail by...... More »
3 Surprising Insights for Marketing Your Small Business to Baby Boomers
When it comes to baby boomers, you need to know two important things: 1) There are a lot of them (76 million at last count); and 2) They have...... More »