What Should Your Small Business Be Spending MORE Money On?
Money. Moola. Cold, hard cash. If those words send shivers down your spine, you’re probably a small business owner. It’s no secret that small businesses have small budgets. It’s...... More »
Brick-and-Mortar Small Businesses Still Have a Place in an Online World
It’s an online world out there. Amazon.com has just come off a record-breaking holiday season. According to the e-commerce behemoth, small and midsize businesses profited like never before: More...... More »
Why Your Small Business Should Advertise in Print (But Not Newspapers)
When was the last time you read a newspaper? No, not an online New York Times article your aunt shared on social media, but a real, physical newspaper —...... More »
To Groupon, Or Not to Groupon?
As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility...... More »
Forever-Free Resources for Growing Your Small Business
They say you have to spend money to make money. That’s generally true, but we’ll let you in on a little secret: Numerous resources out there can help you...... More »
Is Your Small Business Using Search Console?
People make more than 3 billion Google searches each day. Google Search Console — which used to be known as the less-catchy Google Webmaster Tools — can help you...... More »
Holiday Season 101 for Retail Small Businesses
It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores...... More »
Facebook Advertising: How to Maximize Your Small Business Ad Bucks
Here’s a fast fact about Facebook advertising: According to Hootsuite, Facebook mobile ads have 9.1x higher click-through rates than ads found anywhere else on the web. The takeaway? If...... More »
10 New Year Resolutions for Your Small Business
The year is winding down to a close. As most people begin to shift their focus from 2016 to 2017, New Year resolutions are made: to lose weight, to...... More »
5 Ways to Prep Your Small Business for the 2016 Holiday Season
Believe it or not, the 2016 holiday season is right around the corner. Is your small business ready? Although it may seem crazy to start prepping for Christmas before...... More »