What Is Continuous Discovery, And How Do You Implement It?
Imagine you’re in the market for a new house. You find one in a desirable neighborhood, but the school district isn’t the best. The master bedroom is aces, but...... More »
What Is Acquisition Marketing?
There’s one thing all small businesses need, no matter what they sell: customers. But finding them is often easier said than done. Enter acquisition marketing, which is just a...... More »
Is 2022 the Year You Hire a Small Business Marketing Agency?
We see you, small business owners. The ones who missed out on Mee-Maw’s famous pumpkin pie and Uncle Joe’s “special” eggnog at Thanksgiving because you had to finalize the...... More »
10 Years of Mischa: Our Favorite Advice for Small Businesses
This month, Mischa Communications turned the big 1-0. And when you’ve been around as long as we have, you tend to have a lot to say. In our trips...... More »
10 Tips to Getting Your Small Business to the 10-Year Mark
This month, Mischa Communications is celebrating 10 years in business. And considering that only about a third of small businesses will ever see this milestone, we think it’s definitely...... More »
What Is Scarcity Marketing?
Act now! Ending soon! Offer limited to stock on hand! All of the above phrases are examples of scarcity marketing – a marketing tactic that involves tapping into people’s...... More »
Business Marketing Strategies for Fall 2021
Many Americans consider fall to be the best season of the year. Autumn foliage. Pumpkin-spice everything. Apple pie. Cooler weather. A bundle of holidays … … And a whole...... More »
BBB Warns Small Businesses About Marketing Scams
As comedian Tom Segura is wont to say: “Some people suck.” And we think fraudsters who trick small businesses out of their hard-earned money using marketing scams suck a...... More »
Nurturing Prospects: How to Go From Cold Email to First Phone Call
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »
4 Small Business Marketing Tips for Summer 2021
After so recently enduring “The Year that Wouldn’t End,” it almost seems impossible that we’re nearly halfway through its successor. Indeed, summer is almost officially open for business. As...... More »