Does Your Small Business Marketing Strategy Need to Lose Some Weight?
Imagine you’re at the world’s most lavish buffet. There’s caviar and cream puffs, filet mignon, roast beef, roast duck and roast goose — and you intend to eat all...... More »
Direct Customers to Your Small Business With Direct Mail
Do you remember “mail”? No, not the electronic kind that shows up incessantly on your smartphone, but real mail, brought to you come rain, snow, sleet or hail by...... More »
3 Surprising Insights for Marketing Your Small Business to Baby Boomers
When it comes to baby boomers, you need to know two important things: 1) There are a lot of them (76 million at last count); and 2) They have...... More »
Small Business Digital Marketing by the (Disappointing) Numbers
A few weeks back, we talked about how digital marketing is becoming the status quo. But many small businesses are woefully behind. According to a Yodle survey, quite a...... More »
Feedback Gives Your Small Business Customers a Voice
You probably have a pretty high opinion of your small business, and that’s fantastic. But your opinion isn’t the only one that matters. Customer feedback is an important key...... More »
Is it Time for Your Small Business to Delve into Smartwatch Marketing?
The jury still is out as to whether smartwatches have the sticking power of some of our more ubiquitous technology. But the fact remains that there are a lot...... More »
For Small Businesses, Digital Marketing Is the New Normal
Before the “everyone has a smartphone glued to their hand” era, your small business’ digital marketing strategy was cutting-edge, nearly futuristic. Now, not so much. We’re not saying that...... More »
Consumer Education: A Key to Your Small Business’ Success
The advent of the internet has turned people into a discerning lot. It’s no longer enough to sell the best whirligig – your customers want a six-page white paper...... More »
3 Tips to Take a Small Break From Your Small Business
When you’re passionate about what you do, working on your small business can feel like a day at the beach – but that doesn’t mean the real beach isn’t...... More »
3 Tips to Finding the Perfect Partner for Your Small Business
On any given day, you wear a hundred hats and do a thousand little things to improve your small business. You have evolved into a Jack (or Jill) of...... More »