How to Make a Social Media Splash in 2023
A new year is upon us! We hope your holiday season was fantastic, and you were able to spend the last couple weeks enjoying plenty of family, fun and...... More »
Can User-Generated Content Help Your Business Marketing?
In the simplest of terms, user-generated content (often called just “UGC” by marketers) is the process of allowing and encouraging your current customers to advocate for your brand. Like...... More »
When Should Your Small Business Pay for Advertising?
As cool as it would be for all advertising to be free, it’s just not. Sure, there are tons of options out there to market your small business without...... More »
How Fintech Firms Can Market Better With Social Media
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
The Funniest Marketing Campaigns of 2021
Another year has almost come and gone, which means it’s time to look back on some of our favorite marketing campaigns of 2021. There were some good ones this...... More »
What Is Short-Lived Marketing?
On the surface, short-lived marketing (aka ephemeral marketing) is pretty self-explanatory. It’s a “here today, gone tomorrow, don’t blink or you’ll miss it” type of strategy – a response...... More »
Pros and Cons of LinkedIn Marketing
Social media recently delivered one heckuva scare when Facebook and its various subsidies (such as Instagram and WhatsApp) went dark for a good portion of a day. As Zuckerberg...... More »
Pros and Cons of Twitter Marketing
Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »
Pros and Cons of Facebook Marketing
The perfect marketing channel does not exist. If it did, everyone would be using it … and this blog wouldn’t need to exist. You have plenty of ways to...... More »
Building a Social Media Calendar: Creating and Scheduling Posts (And What Tools to Use)
When you consider that the average person spends about two-and-a-half hours per day on social media, it’s easy to see why platforms like Facebook, Twitter and LinkedIn are crucial...... More »