When Should Your Small Business Pay for Advertising?
As cool as it would be for all advertising to be free, it’s just not. Sure, there are tons of options out there to market your small business without...... More »
As cool as it would be for all advertising to be free, it’s just not. Sure, there are tons of options out there to market your small business without...... More »
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
Another year has almost come and gone, which means it’s time to look back on some of our favorite marketing campaigns of 2021. There were some good ones this...... More »
On the surface, short-lived marketing (aka ephemeral marketing) is pretty self-explanatory. It’s a “here today, gone tomorrow, don’t blink or you’ll miss it” type of strategy – a response...... More »
Social media recently delivered one heckuva scare when Facebook and its various subsidies (such as Instagram and WhatsApp) went dark for a good portion of a day. As Zuckerberg...... More »
Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »
The perfect marketing channel does not exist. If it did, everyone would be using it … and this blog wouldn’t need to exist. You have plenty of ways to...... More »
When you consider that the average person spends about two-and-a-half hours per day on social media, it’s easy to see why platforms like Facebook, Twitter and LinkedIn are crucial...... More »
What if there was a tool that helped you find leads for your small business? And not just any leads, either: We’re talking best-fit, low-hanging, extremely-likely-to-convert leads that are...... More »
There’s a hot new social platform on the scene – again. Clubhouse launched without much fanfare in March 2020 with a mere 1,500 users. While it has picked up...... More »