What to Do When Your Content Is Awesome (But Not Getting Traffic)
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop,” and most of all, how to improve it....... More »
Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)
Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you...... More »
A Small Business Beginner’s Guide to Google Analytics
How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did...... More »
How to Build a High-Conversion Landing Page for Your Small Business
Imagine you’re on a road trip. You’ve spent the past 500 miles or so seeing huge billboards for an amusement park. The closer you get, the more elaborate the...... More »
4 Easy Ways to Boost Targeted Traffic to Your Small Business Website
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want...... More »
What Google Penguin 4.0 Means for Small Business SEO
There’s a new penguin in town. On Sept. 23, Google officially rolled out Penguin 4.0 — an updated version that promises to be faster and fairer than previous algorithms....... More »
5 Ways to Prep Your Small Business for the 2016 Holiday Season
Believe it or not, the 2016 holiday season is right around the corner. Is your small business ready? Although it may seem crazy to start prepping for Christmas before...... More »
5 Tips to Make Your Good Small Business Website Great!
Any middle school student with a school-issued tablet can make a website. But you don’t want just a website — you want a professional site that drives real business....... More »
Everything You Need to Know About WordPress for Your Small Business
Almost 75 million websites (nope, that number is not a typo!) use WordPress, and half of them pay exactly zero dollars to do it. But what is WordPress, how...... More »
Who Are You? How to Build a Successful Small Business Brand
What does your small business stand for? What’s your niche? Who are your customers? What sets you apart from your competitors? Marketing your small business is essential to its...... More »