What You Should Know About Starting a Small Business
It all started with a dream. The dream was providing the world with the awesome products and services that you’ve spent months (or years) developing to perfection. That dream...... More »
It all started with a dream. The dream was providing the world with the awesome products and services that you’ve spent months (or years) developing to perfection. That dream...... More »
Choosing a font for your small business website and marketing materials will never be the most exciting part of your day. Squinting at a screen as you switch from...... More »
Breaking news: LinkedIn has a new feature that makes it easier than ever to hang out your virtual “Open” sign, allowing potential customers and clients to find you and...... More »
Every small business owner has heard the stats. Twenty percent of small businesses fail within their first year. The five-year survival rate is a coin flip at best. Those...... More »
Age might be nothing but a number, but that number can make a big difference when it comes to how you market your small business to different generational segments....... More »
Millennials — the generation born between 1980 and 2000 — often get a bad rap. The media portrays them as a self-centered, entitled bunch, obsessed with whatever trend comes...... More »
Generation X (consisting of people born between 1965 and 1980) is sandwiched smack dab between the baby boomers and the millennials. With just under 66 million people falling into...... More »
Baby boomers still have the edge when it comes to population. (But the millennials, presumably fueled by avocado toast, are hot on their heels.) With 74 million Americans aged...... More »
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »
We learn something new every day. A stat comes over the evening news that makes us go “hmm,” a colleague shows us a shortcut in Excel or we absorb...... More »