Can Co-Marketing Work for Your Business?
Co-marketing is when two or more businesses team up for the purpose of sharing marketing costs, growing their audiences, and/or developing new products, services or promotions. Let’s say Bob...... More »
Co-marketing is when two or more businesses team up for the purpose of sharing marketing costs, growing their audiences, and/or developing new products, services or promotions. Let’s say Bob...... More »
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »
If we told you there was a way you could increase your small business’s return on investment (ROI) 13-fold, would you be willing to try it? For all who...... More »
If you had to wager a guess, how many searches do you think Google processes each day? If your number was upwards of 5 billion, you’re on the right...... More »
Advertising and marketing are not the same. Marketing encompasses many different strategies. Your blog, website and social media platforms are all types of marketing. So are your email and...... More »
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »