Business Marketing 101: How Does Email Marketing Work?
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
What Is Your Business’s Value Proposition?
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »
Business Marketing 101: How to Capture Prospects’ Information
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »
Business Marketing 101: Who Is Your Target Audience?
Have you ever seen a stand-up comic utterly tank it on stage? It’s not pretty. Maybe the crowd expected young and hip but got old and cranky. Or they...... More »
What Is Outbound Marketing?
When you think of traditional marketing, you’re typically thinking about outbound marketing. Last week, we talked about the art of inbound marketing — that is, attracting customers to your small...... More »
What Is Inbound Marketing?
In marketing, we talk a lot about getting your brand out in front of the masses. After all, that’s how you make the big bucks, right? While that traditional...... More »
Does Your Small Business Need a Regular Newsletter?
There’s a reason email marketing is so popular among small business owners: It works. According to Hubspot, each dollar spent on email marketing will net you a staggering $42...... More »
Hosting Virtual Business Events: 8 Tips for Success
The pandemic has affected just about every aspect of our lives, both personal and professional. And on the latter front, one of the biggest changes has been a nearly...... More »
What Is Continuous Discovery, And How Do You Implement It?
Imagine you’re in the market for a new house. You find one in a desirable neighborhood, but the school district isn’t the best. The master bedroom is aces, but...... More »
5 Solid Social Media Tactics for Businesses in 2022
Although our social media feeds are currently full of tributes to the late, great Betty White (may she rest in peace), things will eventually go back to normal. Which...... More »