Is Small Business SEM Worth It? 3 Things You Need to Know
Search engines such as Google are fickle, funny things. The algorithms seem to change daily, and what worked great yesterday might be a flop today. If your small business...... More »
Search engines such as Google are fickle, funny things. The algorithms seem to change daily, and what worked great yesterday might be a flop today. If your small business...... More »
Believe it or not, the 2016 holiday season is right around the corner. Is your small business ready? Although it may seem crazy to start prepping for Christmas before...... More »
If you’re reading this blog post instead of sitting on a private yacht somewhere in the Caribbean, we’re going to assume that you (like us) did not win the...... More »
Sideshow barkers are an important part of a circus’ marketing scheme. After all, the action in the three rings certainly isn’t the only action. The fire breathers, two-headed lizards...... More »
Promoting your small business is a vital part of your job. If no one’s willing to buy what you’re selling, you’re sunk. But while you should never sell yourself...... More »
Return on investment, or ROI, is a metric that just about every business owner should be familiar with – especially small business owners who need every dollar to count....... More »
Labor Day is next week, and many small business owners are counting on the long weekend to boost their summer sales. While there’s something to be said for holidays...... More »
It should go without saying, but we’ll say it anyway: Facebook can be a big help to small businesses’ marketing efforts. But like anything else, it takes work to...... More »
Guerrilla marketing – which gets its name from guerrilla warfare – simply means using outside-the-box (and often low-cost) tactics to achieve a goal. In this case, the goal is...... More »
Advertising can be pretty expensive, but it’s a necessary overhead. After all, how are you supposed to get the word out about your small business without it? Fortunately, there...... More »