If you’re reading this blog post instead of sitting on a private yacht somewhere in the Caribbean, we’re going to assume that you (like us) did not win the gigantic Powerball jackpot. Of course, while all that money could certainly transform your small business overnight, you still can turbo-charge your company with a much smaller sum.
Get the most out of your budget – check out our tips on how to market your small business for $500 or less!
Sponsor a Local Event
Whether it’s a 5k race, minor league baseball game or the local high school’s annual production of How to Succeed in Business Without Really Trying, sponsoring a local event gets your business’ name out there while doing some good for your community.
For $500 or less, you can usually get your business’ name and message on programs and promotional banners, a shout-out at the event, and maybe even some press coverage. Plus, you’ll make valuable networking connections with other local owners!
Buy Some Quality Content
Not everyone is a wordsmith or a professional videographer – if you want “polished,” sometimes you have to pay for someone to do the polishing.
Invest in a few well-written blog posts or how-to articles for your small business’ website or shell out some cash for a high-quality promotional video. Regardless of which route you take, make sure your content is engaging and well-edited – these are two areas where you should never skimp!
Reach a Wider Audience
Sponsored posts or tweets, dynamic product ads and company pages on LinkedIn are some of the best ways to get your message to a whole bunch of people who may not ordinarily see it. These types of social media marketing aren’t free, but they are among the most cost-effective ways to make your money work for you.
You may not be a lottery winner, but you can still win at marketing your small business on a budget of $500 or less.
If you’re looking for more inexpensive marketing ideas, drop Mischa Communications a line. We can tailor a small business marketing strategy that works for you and your budget.