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Sharpen Your Small Business Marketing During Downtimes

Labor Day is next week, and many small business owners are counting on the long weekend to boost their summer sales. While there’s something to be said for holidays boosting business, truth is that it doesn’t happen for everyone.

If this is the case for your small business, don’t spend the time pining for customers who aren’t coming. Instead, use the downtime to re-evaluate your small business marketing strategy!

1. Take a Close Look at Your Website

Your website is one of your best marketing tools, but that doesn’t mean that it’s foolproof. While you wait for the bell over your shop door to ring, take a long, hard look at your online presence.

Is your content relevant? Could your verbiage be cleaned up? Do you still (gulp) not have your site optimized for mobile?

Spend some time evaluating and refreshing your website and make sure it’s a true reflection of your small business.

2. Tweak Your Ad Budget

We get it: Advertising dollars only go so far. Use your downtime to see how far they’re really taking you. Are you getting a decent ROI? Is that newspaper ad you’re paying through the nose for really bringing in any business? Or could that money be better used on social media?

Make sure your advertising strategy is really working for your small business and hasn’t just become a habit.

3. Get Some Friendly Marketing Advice

As long as you’re not doing anything else, why not have an outsider take a look at your current marketing strategy? Oftentimes a set of fresh eyes can be a huge help and lead to bigger and better ideas.

If Labor Day weekend isn’t a boon for your small business, use the downtime to boost your small business’ marketing efforts. And if you need help, you can always call us!

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