Sideshow barkers are an important part of a circus’ marketing scheme. After all, the action in the three rings certainly isn’t the only action. The fire breathers, two-headed lizards and sword swallowers certainly add some value to the experience and the event’s profits.
But your small business isn’t a circus…even if it feels like one at times! So you probably don’t have any lions, acrobats or interesting oddities to help draw people to your next event or conference. Instead, you have to rely on your own marketing moxie…and these tips for getting people in the door of your next small business event.
1. Advertise, Advertise, Advertise
Small business events are a big production and expense. So make sure you get the most out of yours by spreading the word on your small business website, social media pages and your blogs. Send an eblast invite as soon as you schedule your event, and follow up with regular email reminders as the event gets closer. Also, encourage people to share your event in all your event marketing communications. If you start advertising early, you’ll have a better chance of snagging more of your target audience and getting a better return on your investment.
2. Give ‘Em a Reason to Show Up
People only have so much free time, and most aren’t willing to give it up willingly. So give people a good reason to attend your small business event. Whether it’s unique small business swag, a cool keynote speaker or the chance to win a big-ticket door prize, you’ll pack in more people by showing them the value of attending.
3. Make It Accessible
Make it as easy as possible for people to get to and find your small business event. If you’re hoping for out-of-town attendees, don’t hold it at a place that doesn’t have a nearby airport or public transportation. A discount at local hotels and restaurants and map of the venue with clear directions also helps. Put out signage on the day of your event to direct people to the precise location, or post employees at entrances to direct and welcome guests.
You may not have a juggling bear or a piano playing chicken at your conference, but that doesn’t mean you can draw people to your small business event. Advertise, talk up the value and make it super simple for people to attend.