How to Use UTM Parameters to Measure Your ROI

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10 Oct

How to Use UTM Parameters to Measure Your ROI

If we asked you how much money your small business made last month, you’d be able to tell us. If we asked you how much one particular campaign made you last month, however, you might have to do some digging. And if we asked you to analyze the success of one campaign versus another, you’d probably just fix us with a blank stare and point...

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02 Oct

Dynamic Search Ads: Say Goodbye to Keyword Management!

This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...

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25 Sep

AdWords Extensions: The Key to Small Business Success

This is part two of a three-part series on using AdWords to maximize your small business advertising campaigns. If you missed part one, click here. Check back next Monday for the final installment. Google AdWords is advertising at its finest -- but like all advertising, it can get a bit competitive. To be successful, you have to stay on top of your campaign, outdo your...

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28 Aug

Not Getting Conversions? Try Segmentation!

You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was possible to cater to every one of your small business customers the way they want to be catered to? Target your offers to different groups of people based on what they want and need? Get more...

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19 Jun

A Small Business Beginner’s Guide to Google Analytics

How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did the average user stay on a page? Those of you using Google Analytics can probably answer all of these questions in a matter of minutes with a simple glance at their dashboards. Those who aren’t using Google...

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20 Jun

A Mid-Year Small Business Marketing Assessment

You hit the ground running at the beginning of 2016. You made resolutions, set goals and started down the path to make this a banner year for your small business. You were a rock star! Now that we’re halfway through 2016, how is it going? Did you keep pace, or did you start lagging after a few months? If your mid-year marketing assessment can be...

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06 Jun

Direct Customers to Your Small Business With Direct Mail

Do you remember “mail”? No, not the electronic kind that shows up incessantly on your smartphone, but real mail, brought to you come rain, snow, sleet or hail by a postal worker? Direct mail (marketing your small business via flyers, circulars, etc.) is still a thing, but does it produce results? Is it possible to actually make a sale for bulk mail rates? Sure --...

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21 Mar

Google Analytics 360 Shows Your Small Business the Big Picture

Understanding the wants and needs of your customers can be tricky business. What makes them tick? Why do they act on some ads and completely ignore others? How can you possibly keep track of each individual customer’s equally individual preferences, buying habits and history? The answers to these questions and many more rests with Google Analytics 360, a new suite of products from the Internet’s...