Most business marketers understand that content is a fundamental part of any marketing strategy. But creating it isn’t enough. You also need to know how it’s performing. Metrics and...... More »
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »
A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
How is your latest marketing campaign going? We’re not looking for adjectives like “decent,” “pretty well” or “fantastic.” We want specifics. What’s your conversion rate? How many opens are...... More »
Funnels are useful things. They keep you from spilling motor oil or transmission fluid all over the engine of your car. They’re helpful in kitchens and science labs alike....... More »
Who are you targeting with your marketing campaigns? Is it a 70-year-old retiree in Boca Raton or a 30-something professional in Manhattan? If you close your eyes right now,...... More »
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »
We’ve spent a lot of time telling small business owners like you about social media marketing. We’ve given you the scoop on social media influencers, introduced you to platforms...... More »
If knowledge is power, then when it comes to your small-business website, web analytics is your gym. Programs that allow you to collect, review and analyze all your data...... More »
As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According...... More »