Celebrate Your Small Business’s Anniversary in Style!
Every small business owner has heard the stats. Twenty percent of small businesses fail within their first year. The five-year survival rate is a coin flip at best. Those...... More »
Every small business owner has heard the stats. Twenty percent of small businesses fail within their first year. The five-year survival rate is a coin flip at best. Those...... More »
Age might be nothing but a number, but that number can make a big difference when it comes to how you market your small business to different generational segments....... More »
Millennials — the generation born between 1980 and 2000 — often get a bad rap. The media portrays them as a self-centered, entitled bunch, obsessed with whatever trend comes...... More »
Generation X (consisting of people born between 1965 and 1980) is sandwiched smack dab between the baby boomers and the millennials. With just under 66 million people falling into...... More »
Baby boomers still have the edge when it comes to population. (But the millennials, presumably fueled by avocado toast, are hot on their heels.) With 74 million Americans aged...... More »
We learn something new every day. A stat comes over the evening news that makes us go “hmm,” a colleague shows us a shortcut in Excel or we absorb...... More »
The humble podcast (then known as “audioblogging”) stumbled upon the scene in the late 1980s, long before the first smartphone was anything but a sci-fi tinged dream. The concept...... More »
We’ve spent a lot of time telling small business owners like you about social media marketing. We’ve given you the scoop on social media influencers, introduced you to platforms...... More »
Imagine you’re in the market for a new cappuccino maker. You fire up your trusty laptop and head to Amazon, where you’re instantly presented with 876 options. After combing...... More »
If someone were to ask you about the success of your last marketing campaign, you’d probably rate it as “pretty good.” You generated some buzz on social media, converted...... More »