Give Your Small Business Content a New Lease on Life
Give Your Small Business Content a New Lease on Life
The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...
How to Blog for Your Small Business When You Don’t Write Good
(This is Part 2 of our three-part series on supercharging your small business blog. Catch up with Part 1 here, and come back next week when we talk about blogging for “boring” businesses.) You already know how important it is for your small business to have a blog. And you want to do it, you really, really do. Problem is, writing isn’t your best suit!...
10 New Year Resolutions for Your Small Business
The year is winding down to a close. As most people begin to shift their focus from 2016 to 2017, New Year resolutions are made: to lose weight, to nix a bad habit, to finally seek help for their Netflix addiction. While those are all admirable personal goals (who needs to binge-watch an entire season of Stranger Things in one night, anyway?), your small business...
Ideation: Your First Step Toward Successful Small Business Content
“Where do you get your ideas?” It’s a question that every famous writer has been asked hundreds of times in their career. Some of them have a stock answer; others make it up on the fly. Regardless of the reply, one fact remains: Every good book begins with a great idea. You’re probably not a prolific writer. But content ideation is just as important for...
3 Tips for Creating Brilliant Content for Your Small Business Blog
Like it or hate it, blogging is an important part of your small business’ overall marketing scheme. It educates, informs and engages your audience and positions your small business an authority in its field. But even good writers will admit that writing isn’t easy. A lack of inspiration, time, or the dreaded writer’s block can all make blogging about as much fun as a root...
Be Small. Be Great.
Small businesses are awesome. We know that. You know that. But does the world know that? It should. That’s why we do what we do – every day. In that big chunk of time between getting up and falling asleep, we’re dedicated to making small businesses succeed. Since we opened our doors almost three years ago, we’ve become experts at making small businesses stand apart...
3 Mini Marketing Campaign Ideas for Small Businesses
At Mischa Communications, we’re big believers in a long-term approach for small businesses marketing. Ideation – our process of helping you create and implement a full-scale marketing strategy – is something we’re well known for in the small business community. However, we don’t ignore the short-range stuff either…and neither should you. Some times a short burst of marketing energy is exactly what your small business...
Small Business Marketing Firms Save You Time and Money
It’s the marketing equivalent of the chicken and the egg: To make money, you have to spend money -- but how can you spend money if you haven’t made any? Here’s a little secret: While bringing a small business marketing firm on board does cost some money, it’s not as much of a financial outlay as you might expect. In fact, if you do your...
The Mischa Difference
Your small business is unique -- there’s no other like it. That’s at least part of the reason you started a business in the first place, right? Because you have a brilliant idea, and you want to make a living off of it. But to do that, you need people to know and love your business and its products or services. And to do that,...
The Value of SEO for Small Businesses
Nowadays, it’s common for large corporations to place a tremendous amount of importance on optimizing their websites for search engines like Google. After all, search engine optimization (SEO) is a great way to help companies get their products and services in front of the right people. But, did you know that small businesses stand to benefit from this savvy web strategy equally if not more...