The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...
(This is Part 2 of our three-part series on supercharging your small business blog. Catch up with Part 1 here, and come back next week when we talk about blogging for “boring” businesses.) You already know how important it is for your small business to have a blog. And you want to do it, you really, really do. Problem is, writing isn’t your best suit!...
Like it or hate it, blogging is an important part of your small business’ overall marketing scheme. It educates, informs and engages your audience and positions your small business an authority in its field. But even good writers will admit that writing isn’t easy. A lack of inspiration, time, or the dreaded writer’s block can all make blogging about as much fun as a root...
At Mischa Communications, we’re big believers in a long-term approach for small businesses marketing. Ideation – our process of helping you create and implement a full-scale marketing strategy – is something we’re well known for in the small business community. However, we don’t ignore the short-range stuff either…and neither should you. Some times a short burst of marketing energy is exactly what your small business...
Nowadays, it’s common for large corporations to place a tremendous amount of importance on optimizing their websites for search engines like Google. After all, search engine optimization (SEO) is a great way to help companies get their products and services in front of the right people. But, did you know that small businesses stand to benefit from this savvy web strategy equally if not more...