Why Small Business Saturday 2022 Will Be Different
This is not a drill: Small Business Saturday 2022 is this Saturday. Ideally, your halls are decked, your deals are set, and you’re ready to warmly welcome your customers...... More »
Should Your Business Start a Referral Program?
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
The Benefits of Customer Relationship Management (CRM) Software
Customer relationship management (CRM) software is a key component for any business. It takes your data-driven marketing efforts to the next level and helps you understand customers, move product...... More »
SMB Social Media: Should You Promote Yourself or Your Business?
If we asked you to name the founders of Microsoft, Apple and Amazon, you’d likely reel off “Bill Gates, Steve Jobs and Jeff Bezos” without blinking an eye. Love...... More »
5 Ways to Put Visual Marketing to Use
For business marketers, engagement is key. It’s not enough to get your brand in front of your audience — you have to get them to interact with it. And...... More »
Fall Marketing Strategies: 8 Tips to Tailor Your Seasonal Plan
Don’t look now, but the leaves are starting to turn. Pumpkin spice has made a reappearance. The sequel to Hocus Pocus is nigh. (Swoon, millennials. Swoon!) And the autumnal...... More »
How to Network With Other Local Businesses
Could your business use some new friends? Networking with other local businesses can provide some significant benefits. You can bounce ideas off of one another, get the scoop on...... More »
Audience Segmentation: Build a Stronger Customer Connection
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
How Demographic Data Can Boost Your Business Marketing Efforts
Turn on network television any given Tuesday afternoon and, in between reruns of Matlock and Magnum, P.I., you’ll see commercials for life insurance and arthritis medications. Turn on that...... More »
7 Effective Forms of Offline Marketing
Offline marketing might not be the hot trend in getting your company seen. But it’s still relevant. By now, we all know the benefits of digital marketing. It’s a...... More »