Don’t look now, but the leaves are starting to turn. Pumpkin spice has made a reappearance. The sequel to Hocus Pocus is nigh. (Swoon, millennials. Swoon!) And the autumnal equinox, on Sept. 22, is upon us.
In short: It’s high time to start planning your next seasonal campaign. So today, we’re going to help by shining a spotlight on some of our favorite fall marketing strategies.
8 Fantastic Fall Marketing Tips
Remember: Christmas Comes Early
Remember the days when Christmas didn’t start until after Thanksgiving? Well, those days are gone. The holiday shopping season starts earlier every year, and this year is no different. You should expect customers to be shopping for gifts sooner rather than later. Adjust accordingly.
Inflation Is Still a Thing
Everything from gas to food to material goods has jumped in price lately. Your customers’ pocketbooks are likely overwhelmed, so a deal or two on your most popular items, be it chicken sandwiches or next year’s tax preparation software, will be welcome.
The Pandemic Is Still a Thing, Too
While restrictions have eased nationwide, personal comfort has not. There are still plenty of people who aren’t comfortable venturing out into public just yet. You should cater to them just as you cater to your in-person customers. If you’re offering an in-store special, try to offer similar specials online.
Fall Holidays Matter
Most of your client base might be focused on the winter holidays, but there are plenty of great fall holidays, too. Set up a “haunted” store or website on Oct. 31. Honor the veterans on Nov. 11. Help organize a community food drive for Thanksgiving, which falls on Nov. 24 this year. It’s not quite Santa’s turn yet!
Put Your Plans in Place for Small Business Saturday
Small Business Saturday might not be on your radar just yet, but it should be. This year, it falls on Nov. 26, which gives you a couple of months to get your gameplan hammered out. Check out the American Express website to see what you can do to draw traffic in.
Host a Social Media Contest
Who doesn’t love a chance to win cool things? Leverage your social media pages to host a contest or giveaway. Who can carve the best pumpkin, share the best apple pie recipe or create the best couple’s Halloween costume? Contests and giveaways are one of the best ways to get social media shares and likes, exposing your brand to a bigger audience!
Get in the Game
Fall means football. Whether you sponsor your local high school team (getting your brand’s name out there in the process) or simply have a weekly NFL or NCAA “pick ‘em” contest, you’ll be drawing traffic in from all the pigskin lovers.
Have a “Check-In” With Your Staff
As a business owner, you’re only as good as the people who support you. So now is the time to have a check-in with your staff. What do they need from you? What do you need from them? It might only be mid-September, but things are getting ready to ramp up as we head into fall, and eventually, the holidays. Take the time now, because you might not have the time later!
Don’t “Fall” This Fall!
Many business owners see fall as a lull between summer and the holiday season. But there’s plenty left to do! The more you prepare yourself for the season with some stellar fall marketing strategies, the better off your business will be.
How can Mischa Communications help your business? Let us know here!