For business marketers, engagement is key. It’s not enough to get your brand in front of your audience — you have to get them to interact with it. And visual marketing is one of the best ways to do that.
Tell someone about a promotion you’re running, and about 10% of them will remember it three days from now. Show them a visual containing the same information, and that number shoots up to 65%.
Blogs with images get 650% more engagement than those without. Marketers who use video increase their revenue 49% faster than those who don’t. The benefits of visual marketing go on and on.
If you’re not yet including visuals in your content strategy, you need to be. Here are a handful of our favorite ways to do it.
5 Visual Marketing Mediums (And Why You Should Use Them)
Video Is the Content of Choice
When it comes to content, video is the preferred medium — and it isn’t even close. More than 70% of marketers say it converts better than any other type of content.
Why? Our brains are hardwired to process visuals 60,000 times faster than text. Video gets 1,200 more shares than images and text combined. And it’s most people’s medium of choice, with 72% saying that it’s the way they prefer to learn about a product or service.
The numbers don’t lie, folks.
Infographics Make Info Interesting
Do you have a lot of information to convey but don’t want to bore your audience to tears? Ditch the wall of text and create an infographic instead.
Infographics give a visual flow to your information, break talking points up into manageable chunks and are easy on the eye. They’re great for timelines, comparisons, lists, data-heavy content and even how-tos.
Images Create Quick Impacts
Believe it or not, the number of advertisements we see each day is somewhere north of 5,000. If each of those ads were videos, email marketing messages or tv commercials, that would be impossible. There aren’t enough hours in the day.
But because the majority of them are images — a photo here, a graphic there — you’re able to get more content in front of your audience. And it only takes about 100 milliseconds for an image to make an impact.
Charts, Graphs and Diagrams Tell a Story
Facts and figures are huge in business marketing, especially in fintech and business-to-business (B2B) industries. People want to see the numbers before they make a commitment.
But numbers don’t always translate well to text. This is where data visualizations such as charts, graphs and diagrams come in. They make hard information easier to understand by giving your audience a clear visual representation rather than a slew of unrecognizable gobbledygook.
And they look pretty on an infographic, too!
Shoppable Posts Sell
We’ve already established that video and images can be a huge boon to your visual marketing strategy, so why not take it a step further and allow sales to happen straight from those videos and images?
Shoppable posts streamline the buying process, give your customers a sense of immediate gratification, and feel less “salesy” than other types of marketing. And they’re easy to share, allowing you access to people who might otherwise fall outside of your target market!
Are You “Seeing” the Value of Visual Marketing?
There’s still a time and place for good old-fashioned text. Emails, blog posts, articles and social media status updates aren’t going away anytime soon. But when you incorporate visuals into your existing marketing strategy, you’re boosting audience engagement — and audience engagement is exactly what every business needs!
Do you need some help pulling the pictures together? Mischa Communications is ready to get started. Let’s collaborate!