Competitive Research Tips for Business Marketers
Competition is everywhere. McDonald’s has Burger King. Walmart has Target. Chase has Wells Fargo. Whether you know it or not, your small business has competition, too. And it’s high...... More »
6 Marketing Automation Tools Your Business Should Consider
Marketing automation tools allow you to personalize your email campaigns, identify and nurture your leads, and target different segments of your audience at different times and with different messages....... More »
Marketing Tips for Business-to-Consumer (B2C) Companies
Business-to-consumer (B2C) companies are what most people think of when they think of your average business. They’re not the only type of business, of course. Business-to-government (B2G) firms, for...... More »
When Are Infographics Right for Your Business?
Would you like your next piece of content to get 30 times more views and up to 650% more engagement? Try creating an infographic. Infographics are a mixture of...... More »
How to Make Your Business Podcast Shine
The world has gone digital. The problem is that most small business owners believe that “digital” begins and ends at websites, social media pages and email marketing. Wrong. There...... More »
How to Experiment With Your Marketing Strategies
In the words of science fiction author Ray Bradbury, “Life is trying things to see if they work.” And the same can be said for business marketing, where experimenting...... More »
Can Co-Marketing Work for Your Business?
Co-marketing is when two or more businesses team up for the purpose of sharing marketing costs, growing their audiences, and/or developing new products, services or promotions. Let’s say Bob...... More »
Does Word of Mouth Still Have a Place in Business Marketing?
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
How to Tell Your Financial Services Firm’s Story
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »
Marketing 101: What Role Does Search Marketing Play?
If you had to wager a guess, how many searches do you think Google processes each day? If your number was upwards of 5 billion, you’re on the right...... More »