Should Your Small Business Market by Mail?

16 Feb

Should Your Small Business Market by Mail?

Junk mail. It’s delivered every day by your friendly (or surly) neighborhood mailman, and most people chuck it straight in the trash without giving it a second thought. Or do they? Direct mail has gotten a bad rap in the past few years, but according to this infographic, it might not deserve it. Here are some findings that might surprise you: -Seventy to 80 percent...

21 Aug

Extra! Extra! Read All About It! Your Guide to Small Business Newsletters

Newsletters. Sure, they’re slightly reminiscent of those missives you were supposed to bring home to your parents from elementary school but ended up becoming paper airplanes instead. However, when a newsletter is done right, it can be a great engagement tool for your small business, and maybe even something your fans look forward to each month! But what do you include? And how often do...

19 Jun

5 Must-Have Online Marketing Tools for Small Businesses

Marketing your small business online can seem like a daunting task when you’re first getting started. You’ve got to learn different platforms, hone your message … there’s just a lot to take in. Countless online marketing tools claim to help you save time and reach more customers, but some are simply more effective than others. Here are five must-have online marketing tools for small businesses...

11 Jun

Be Small. Be Great.

Small businesses are awesome. We know that. You know that. But does the world know that? It should. That’s why we do what we do – every day. In that big chunk of time between getting up and falling asleep, we’re dedicated to making small businesses succeed. Since we opened our doors almost three years ago, we’ve become experts at making small businesses stand apart...

01 Nov

Make Your Small Business Newsletter a Must-Read!

A small business newsletter is a great way to keep in touch with your customers and get the word out about new products, services and promotions. Delivered straight to inboxes all over the world, it’s one of the most cost effective small business marketing strategies…if people read it. Mischa knows how frustrating it can be to put a lot of time into a project only...

05 Jul

Do This, Not That: Developing Effective E-Newsletters

This is the fourth and final article in our four-part series on the dos and don’ts of marketing for small businesses. Be sure to check out the other three installments on our blog! Also, please Like us on Facebook and follow us on Twitter to get more updates, marketing tips, news, and insights for your small business. In the past few years, e-newsletters have gained in popularity and proved to be...