Marketing your small business online can seem like a daunting task when you’re first getting started. You’ve got to learn different platforms, hone your message … there’s just a lot to take in.
Countless online marketing tools claim to help you save time and reach more customers, but some are simply more effective than others. Here are five must-have online marketing tools for small businesses that should be in your toolkit.
1. Google Analytics:
Google Analytics is a free tool that allows you to gather valuable data about your target audience via your website. Google Analytics allows you to track how potential customers behave on your website, determine where your traffic comes from and clarify which devices your audience uses. This data can be used to help you write more focused content and optimize your website’s design to increase conversions.
Hootsuite is a social media management tool that makes it easy to track all your accounts in one place. Hootsuite’s free plan allows you to add up to three social profiles, which you can then update from the same dashboard. You also can use it to see what your customers are saying about you on social media, respond to comments, engage with followers and generate basic analytics reports to track your performance. Hootsuite also offers an inexpensive professional plan with additional features.
Do you have a customer email list? MailChimp is a trusted email marketing company that lets you send messages, such as promo emails and e-newsletters, to up to 2,000 customers for free. The platform lets you choose from pre-designed templates or customize your own branded design. MailChimp can help you build relationships with customers, promote your content and grow your mailing list without breaking the bank.
4. Majestic SEO:
Majestic SEO provides a number of free tools that can help your website rank better in search engine results. Majestic offers SEO tools that allow you to do keyword analysis, look at who is linking back to you and compare your performance to competitors. Use Majestic SEO’s tools to help distinguish your brand and stand out from the masses. Need more SEO guidance? We’ve got you covered!
5. Google Trends:
Are you interested in driving more traffic to your blog? Google Trends lets you see what topics are hot right now and examine trends in searches for specific phrases over time. The data can be used to target blog posts, social media updates and other content topics to your ideal customers, improving your content strategy and increasing your search rankings.
If you’re interested in broadening your company’s reach, these online tools can help you meet your small business marketing goals. Looking for a little more help? Contact Mischa Communications to learn how we can help you reveal, adapt and inspire your small business.