Beyond Pumpkin Spice: Small Business Marketing Ideas for Fall
The leaves are turning, the nights are getting chilly and everything from coffee to Zinfandel wine has been infused with a “hint” of pumpkin spice. Yes, autumn is here,...... More »
4 E-Payment Options for Your Small Business
In the not-so-distant past, there were three basic ways to pay for goods and services: cash, check or credit card. Now, we have NFC (near field communication) devices that...... More »
Who Has What It Takes to Be Your Small Business’ Ideal Customer?
Imagine that you’re placing a help wanted ad for your small business’ ideal customer. What does it say? If your only qualifications are “breathing” and “has valid credit card,”...... More »
The Death of the QR Code & What It Means for Your Small Business
Sad news out of marketing world today: The QR code is dead after a long battle with functionality, obsoleteness and terminal over saturation. QR codes were once thought to...... More »
Tech of the Trade: 4 Social Media Solutions for Your Small Business
There’s no law requiring a small business owner to be social media savvy, but there’s also no denying that it certainly helps. Still, the ins and outs of social...... More »
3 Ways to Rock Your Small Business Emails
The average consumer receives about 416 commercial emails a month, but they’ll only open a small percentage of them. The rest go straight into the trash, or worse, get...... More »
Step Up to the Mic! 4 Strategies for Your Small Business Event Speech
Whether you’re comfortable speaking in front of a crowd or terrified by the prospect of it, the fact remains: If your small business holds an event or conference, the...... More »
3 Tips for a Killer Small Business Event Space
Space. If we’re talking about Star Trek, it’s the final frontier. If we’re talking about the venue for your small business conference, it’s probably a pain in the you-know-what....... More »
3 Tips for Boosting Small Business Event Attendance
Sideshow barkers are an important part of a circus’ marketing scheme. After all, the action in the three rings certainly isn’t the only action. The fire breathers, two-headed lizards...... More »
Sway Them With Your Small Business Swag
At the Academy Awards, no nominee goes home empty-handed. The 2015 show featured gift bags with some pretty serious swag – from a three-night stay in Tuscany to a...... More »