Small Business Video Marketing: The Real Deal?

03 Dec

Small Business Video Marketing: The Real Deal?

When it comes to online preferences, there are two groups of people: Those who love their content in video form, and everyone else. Lately, however, the “everyone else” group has been dwindling, with 45 percent of respondents to a recent Animoto survey indicating that they prefer video over any other social media medium. This news comes on the heels of reports that Facebook, everyone’s favorite...

23 Jul

Will YouTube Work for Your Small Business Marketing?

YouTube. To some, it’s a video sharing site that your kids use to watch videos of other kids playing games, making slime or “unboxing” their recent Amazon deliveries. But does it have a place in small business marketing? Is it a useful addition to your overall strategy? In short, is the time and effort you put in to making a video and sharing it with...

24 Jul

5 Tools to Make Your Small Business Content “Pop”

Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...

12 Dec

10 New Year Resolutions for Your Small Business

The year is winding down to a close. As most people begin to shift their focus from 2016 to 2017, New Year resolutions are made: to lose weight, to nix a bad habit, to finally seek help for their Netflix addiction. While those are all admirable personal goals (who needs to binge-watch an entire season of Stranger Things in one night, anyway?), your small business...

25 Jan

3 Ways to Market Your Small Business for $500

If you’re reading this blog post instead of sitting on a private yacht somewhere in the Caribbean, we’re going to assume that you (like us) did not win the gigantic Powerball jackpot. Of course, while all that money could certainly transform your small business overnight, you still can turbo-charge your company with a much smaller sum. Get the most out of your budget – check...

17 Apr

3 Benefits of Small Business Video Marketing

Millions of people watch online videos every day – so if your small business doesn’t have videos out there for their perusal, you’re missing out on an massive captive audience. While small business video marketing doesn’t need to be a huge part of your budget, the popularity of YouTube, Vine and Facebook videos certainly suggest you should at least give this medium a whirl. Here’s...