Interactive Content: How to Boost Small Business Engagement

interactive content small business

Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less common platforms, too). And you’ve dabbled in various mediums such as infographics and whitepapers.

That’s all well and good. But if you’re not providing any interactive content, you’re missing out on a lot of engagement.

Interactive content makes your website and social media pages a two-way street. Rather than talking at your customers, you’re talking to them. It’s a conversation, not a lecture. And done correctly, it can tell you plenty about who your audience is and what they want.

If you’re looking for more engagement from your small business customers, take a few of these interactive content ideas for a spin.

Live Video

As we’ve said before, video sells. Video is shared more than any other type of content and enjoyed by 85% of internet users who watch, on average, six hours and 48 minutes of online video each week.

So if video is good, it stands to reason that live video is better. When you go live, you give your audience a chance to interact with you in the moment, asking their questions, sharing their comments, or just saying hello.

Live video doesn’t require a momentous occasion to work (but if there is a momentous occasion, you should definitely film it). You can do a live video showing what goes on behind the scenes of your small business, introducing a member of your team, or just sitting down for a half-hour to do a quick Q&A.


Not sure what new service to offer? Curious to know whether your audience prefers your latest product in red or blue? Wondering where to go for lunch tomorrow? A quick poll can give you all the answers you need.

Facebook has made it easier than ever to create a poll right on your page. Just ask a question, supply your choices and let your audience vote. Whether you’re doing some market research or just having a bit of fun, a poll is a great way to engage your audience.


If you’ve ever spent an inordinate amount of time on BuzzFeed learning what Hogwarts house you belong in (Hufflepuffs unite!) or which breed of dog you’d be, you know the draw of a good online quiz. And creating one for your small business can give you plenty of insight into your customers.

You can tailor the quiz to garner whatever info you’re after. A style quiz, for instance, can make it easier for you to offer certain products and services to the people most likely to purchase them.

Just make sure your quizzes are informative and entertaining, too. No one wants an emotional flashback to Scantron sheets and No. 2 pencils.


“Something for nothing” is something everyone can get behind, and a contest is the perfect way to earn yourself more fans and followers for the price of a prize. And few will gripe about giving up a bit of personal information for the chance to be a winner.

When you create a contest, play by the rules. Different platforms have different requirements, and you don’t want to run afoul of the social media police!

Let’s Interact!

Interactive content can boost your engagement, entertain your audience and keep your customers on your page longer, making it more likely that they’ll eventually make a purchase. Don’t settle for run-of-the-mill content any longer. It’s time to get interactive!

Do you need some help making your content pop? We do that! Let’s get started.