How Is My Website Doing? 7 Key Metrics to Watch
Your website is more than just another customer touchpoint. It’s your digital storefront, your sales rep, and oftentimes, your one shot at a good first impression. Do you know...... More »
Small Business Websites: Contact Us and About Us Pages
These days, anyone from tech-illiterate octogenarians to literal children can create a website. Programs such as Wix and Squarespace hold your hand through the entire process, allowing you to...... More »
Should You Use PDFs on Your Small Business Website?
When it comes to using PDFs on your small business website, there are two schools of thought: “absolutely” and “no, never.” Proponents say PDFs make it easier to disseminate...... More »
How to Make Your Small Business Website’s Homepage Shine
Pop quiz: How long does it take the average person to form an opinion about your website? Fifteen seconds? Ten? Three? Try 50 … milliseconds. You read that right....... More »
What Should Your Website’s Product Pages Include?
A website’s product pages are a pivotal part in convincing a customer to buy what you’re selling. Remember: Small business websites are an entire ecosystem. We’ve recently explained how...... More »
What Should Your Small Business’s FAQ Page Cover?
You have better things to do than answer the same question over and over again. Unfortunately, those questions are new to your small business customers, so you’ll have to...... More »
How to Make Your Small Business Website Easier to Read
Are you looking for a quick way to lose customers to your competitor? Just build a shoddy small business website! Some 89% of consumers shop with a direct competitor after...... More »
5 Call-to-Action (CTA) Examples You Can’t Resist
No marketing missive, no matter how big or small, is complete without some kind of call to action (henceforth known as a CTA). This is your end game —...... More »
Small Business SEO: What Is “Search Intent” and How Does It Help Increase Sales?
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
How to Choose a Domain Name for Your Small Business Website
Choosing a domain name for your small business website is not unlike naming a child. You want something unique but easy to spell; modern, yet timeless; important without sounding...... More »