These days, anyone from tech-illiterate octogenarians to literal children can create a website. Programs such as Wix and Squarespace hold your hand through the entire process, allowing you to...... More »
When it comes to using PDFs on your small business website, there are two schools of thought: “absolutely” and “no, never.” Proponents say PDFs make it easier to disseminate...... More »
Pop quiz: How long does it take the average person to form an opinion about your website? Fifteen seconds? Ten? Three? Try 50 … milliseconds. You read that right....... More »
A website’s product pages are a pivotal part in convincing a customer to buy what you’re selling. Remember: Small business websites are an entire ecosystem. We’ve recently explained how...... More »
You have better things to do than answer the same question over and over again. Unfortunately, those questions are new to your small business customers, so you’ll have to...... More »
Are you looking for a quick way to lose customers to your competitor? Just build a shoddy small business website! Some 89% of consumers shop with a direct competitor after...... More »
No marketing missive, no matter how big or small, is complete without some kind of call to action (henceforth known as a CTA). This is your end game —...... More »
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
Choosing a domain name for your small business website is not unlike naming a child. You want something unique but easy to spell; modern, yet timeless; important without sounding...... More »
CERN, the European Organization for Nuclear Research, brought the very first website to life in 1991. To say it was “bare bones” would be a gross overstatement. As seen...... More »