4 Video Marketing Tactics to Catch Your Customers’ Eyes
People really, really love online videos. A few quick stats to drive home the point: 69% of consumers prefer video over text when it comes to learning about your products...... More »
Podcast Problem? Here’s How to Make It Pop!
Are you looking for a way to position yourself as a leader in your industry, gain your audience’s trust, bring in new clientele, and maybe even have a bit...... More »
Financial Services Are Digitizing. Their Marketing Should, Too
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
Business Marketing 101: Who Is Your Target Audience?
Have you ever seen a stand-up comic utterly tank it on stage? It’s not pretty. Maybe the crowd expected young and hip but got old and cranky. Or they...... More »
What Is Outbound Marketing?
When you think of traditional marketing, you’re typically thinking about outbound marketing. Last week, we talked about the art of inbound marketing — that is, attracting customers to your small...... More »
Business Marketing With LinkedIn Live
The world effectively rolled up its sidewalks and drew its shutters for a year and a half or so. So it’s not too surprising that live video exploded in...... More »
Small Business Website Development: What You Need from a Provider
Is your website doing its job? In other words, is it helping you make sales? Guiding customers in the right direction? Telling your brand’s story? In the 21st century,...... More »
4 Great Small Business Marketing Experiments You Should Try
When you think back to your high school science classes, what stands out? We’re going to go out on a limb and say it probably wasn’t the lectures or...... More »
Why It Pays to Join Your Local Chamber of Commerce
Wouldn’t it be awesome if there was a group of people in your area who got together and formed a sort of “club” for small business owners like yourself?...... More »
How to Create Shoppable Posts for Your Small Business
Patience might be a virtue, but it’s a virtue that few people possess these days. In a world where instant gratification is the expectation and the vast majority of...... More »