Small Business Guerrilla Marketing for the Internet Age
Small Business Guerrilla Marketing for the Internet Age
Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals. Sounds a lot like a small business, right? Guerrilla warfare has long been a way for underdogs to gain a competitive edge, and guerrilla marketing is no different. In the brick-and-mortar world, guerrilla marketing often takes...
The Best of Mischa Communications’ Small Business Blogs
We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...
Put Some Spring in Your Small Business Marketing
According to the calendar, spring has officially sprung -- which comes as a bit of a shock to those of us who still have to scrape the layers of ice off our windshields each morning. Traditionally, spring is a time of awakening and renewal, a season where everyone is nearly giddy to realize that the sun does, in fact, still exist after a lengthy absence....
How to Boost Small Business Morale on a Budget
Everyone gets down once in a while, and small business owners and employees are no exception. Maybe stress is high while revenue is low. Maybe your team isn’t feeling as motivated as usual. Whatever the cause, it’s important to take morale into account, because if you’ve noticed there’s a problem, chances are good that your customers have, too. We all know the cure for low...
Conversion Tools: Making the Sale Easier
Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet them, help them find what they’re looking for, educate them on your products and services and (hopefully) make the sale. For online-only small businesses, however, that same sale -- or conversion, as it’s usually referred to...
Yes, People Are Judging Your Small Business Headlines
The old adage cautions us never to judge a book by its cover, but many of us still do -- and the same goes for the headlines you choose for your small business content. Your headline is the first introduction people have to your blog posts and articles. Make a good impression and people will click or scroll. Fail to capture their attention and you’ve...
The Top 15 Resources for Digital Marketing
Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing gurus you should follow (and emulate), there is absolutely nothing that can be deemed “easy.” The good news is, there are tools, apps and resources that can make it easier (and making your work easier is...
Small Business Structures: LLCs, C-Corps and More
Starting a small business isn’t all fun and games. Yes, you get to flex your creative muscles by coming up with a name or designing a logo, but you also have to make important decisions. That includes choosing a business structure. Will you be a sole proprietor? An LLC? A C-Corp? How much paperwork will you need to file? What are the tax liabilities and...
How to Differentiate Your Small Business From the Competition
Always thinking about your small business’ competition? Join the club. Whether you’re selling life insurance, peddling pizzas on the street corner or delivering singing telegrams dressed as a gorilla, you can bet that someone, somewhere, is doing the same thing. What makes you stand out from the crowd? Why should a conscientious consumer choose you over the throngs of people selling the same product or...
How to Personalize Your Small Business Marketing
Remember, as a kid, how cool it was to find something with your name on it? A license plate for your bike, a necklace or bracelet or even your Saturday morning cereal bowl -- personalization was the privilege of every Bob and Beth, and a never-ending source of frustration for Janessa and Jakob-with-a-K. We may have outgrown the keychains and cheap plastic mugs of our...