Not Getting Conversions? Try Segmentation!

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28 Aug

Not Getting Conversions? Try Segmentation!

You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was possible to cater to every one of your small business customers the way they want to be catered to? Target your offers to different groups of people based on what they want and need? Get more...

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21 Aug

B2B vs. B2C: What Your Small Business Needs to Know

A lot of small business owners don’t understand the distinction between B2B (business to business) and B2C (business to consumer) marketing. After all, it’s still “just” marketing -- right? Not exactly. There are some pretty serious differences between B2B and B2C, and if you don’t recognize them, you run the risk of throwing your marketing bucks straight down the drain. Here’s what you need to...

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31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

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19 Jun

A Small Business Beginner’s Guide to Google Analytics

How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did the average user stay on a page? Those of you using Google Analytics can probably answer all of these questions in a matter of minutes with a simple glance at their dashboards. Those who aren’t using Google...

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05 Jun

The Anatomy of a High-Converting Small Business Email

High-converting emails aren't some pie-in-the-sky dream. While they're difficult, they're doable as long as you're working within the right set of guidelines. Are you looking for a sky-high ROI? Would you like to see each dollar you spend on marketing earn you $38 in return? Do you want a strategy that will get you 40 times more new customers than Facebook or Twitter? A single...

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30 May

How to Build a High-Conversion Landing Page for Your Small Business

Imagine you’re on a road trip. You’ve spent the past 500 miles or so seeing huge billboards for an amusement park. The closer you get, the more elaborate the billboards become, promising rides, entertainment and all the fried food you could ever want. The excitement is palpable. But when you pull into the lot, you’re met with a rusted Ferris wheel, a man dressed in...

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03 Apr

Spring Holidays Put the “Pep” in Your Small Business Marketing Step

Ah, spring. The birds are singing, the flowers are blooming and (for reasons completely unknown to zoologists) bunnies everywhere are laying colorful eggs for children to find on Easter morning. While it’s true that spring holidays don’t generally bring in the big bucks that Black Friday and Small Business Saturday do, they still shouldn’t be ignored. If you’re looking to capitalize on Easter, Earth Day...

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20 Mar

How to Blog for Your Small Business When You Don’t Write Good

(This is Part 2 of our three-part series on supercharging your small business blog. Catch up with Part 1 here, and come back next week when we talk about blogging for “boring” businesses.) You already know how important it is for your small business to have a blog. And you want to do it, you really, really do. Problem is, writing isn’t your best suit!...

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16 Feb

Should Your Small Business Market by Mail?

Junk mail. It’s delivered every day by your friendly (or surly) neighborhood mailman, and most people chuck it straight in the trash without giving it a second thought. Or do they? Direct mail has gotten a bad rap in the past few years, but according to this infographic, it might not deserve it. Here are some findings that might surprise you: -Seventy to 80 percent...

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30 Jan

A Small Business Guide to Winning Followers and Finding Fans

Do you like Coca-Cola? According to its Facebook page, 102.7 million other people do, too. How about Disney? You’re now in the company of 50.6 million fellow fans. Katy Perry has the most Twitter followers with 95.6 million, while Justin Bieber runs a close second with nearly 91.5 million. When it comes to small business social media, fans and followers are important. Without them, you’re...