The Best of Mischa Communications’ Small Business Blogs

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30 Apr

The Best of Mischa Communications’ Small Business Blogs

We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...

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23 Apr

Put Some Spring in Your Small Business Marketing

According to the calendar, spring has officially sprung -- which comes as a bit of a shock to those of us who still have to scrape the layers of ice off our windshields each morning. Traditionally, spring is a time of awakening and renewal, a season where everyone is nearly giddy to realize that the sun does, in fact, still exist after a lengthy absence....

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16 Apr

How to Boost Small Business Morale on a Budget

Everyone gets down once in a while, and small business owners and employees are no exception. Maybe stress is high while revenue is low. Maybe your team isn’t feeling as motivated as usual. Whatever the cause, it’s important to take morale into account, because if you’ve noticed there’s a problem, chances are good that your customers have, too. We all know the cure for low...

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02 Apr

Conversion Tools: Making the Sale Easier

Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet them, help them find what they’re looking for, educate them on your products and services and (hopefully) make the sale. For online-only small businesses, however, that same sale -- or conversion, as it’s usually referred to...

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12 Mar

Yes, People Are Judging Your Small Business Headlines

The old adage cautions us never to judge a book by its cover, but many of us still do -- and the same goes for the headlines you choose for your small business content. Your headline is the first introduction people have to your blog posts and articles. Make a good impression and people will click or scroll. Fail to capture their attention and you’ve...

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02 Jan

The Top 15 Resources for Digital Marketing

Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing gurus you should follow (and emulate), there is absolutely nothing that can be deemed “easy.” The good news is, there are tools, apps and resources that can make it easier (and making your work easier is...

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11 Dec

Small Business Structures: LLCs, C-Corps and More

Starting a small business isn’t all fun and games. Yes, you get to flex your creative muscles by coming up with a name or designing a logo, but you also have to make important decisions. That includes choosing a business structure. Will you be a sole proprietor? An LLC? A C-Corp? How much paperwork will you need to file? What are the tax liabilities and...

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04 Dec

How to Differentiate Your Small Business From the Competition

Always thinking about your small business’ competition? Join the club. Whether you’re selling life insurance, peddling pizzas on the street corner or delivering singing telegrams dressed as a gorilla, you can bet that someone, somewhere, is doing the same thing. What makes you stand out from the crowd? Why should a conscientious consumer choose you over the throngs of people selling the same product or...

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20 Nov

How to Personalize Your Small Business Marketing

Remember, as a kid, how cool it was to find something with your name on it? A license plate for your bike, a necklace or bracelet or even your Saturday morning cereal bowl -- personalization was the privilege of every Bob and Beth, and a never-ending source of frustration for Janessa and Jakob-with-a-K. We may have outgrown the keychains and cheap plastic mugs of our...

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06 Nov

Holiday Season 101 for Non-Retail Small Businesses

If your small business doesn’t fit neatly into the “retail” category, your holiday season might seem more “ho-hum” than “ho ho ho!” Children don’t climb up on Santa’s lap begging for a new HVAC system, and very few newlyweds sit around the tree Christmas morning, gushing over his and her tune-ups at the local mechanic. But just because you don’t offer a high-demand holiday product...