Many financial services are beginning to prioritize DE&I marketing. Are you one of them? DE&I stands for “diversity, equity and inclusion.” Sometimes it’s also called DEI. And sometimes it’s...... More »
The world is a diverse place, and your business’s marketing should reflect that. Diversity, equity and inclusion (DE&I, DEI, or more recently, when including accessibility, DEIA) marketing is an...... More »
When Google introduced voice search way back in 2011, it was more of a novelty than anything. The Siri voice-activated virtual assistant — an independent app until Apple bought...... More »
Search engine optimization (commonly known as SEO) is all about showing people you have what they want and making your website more attractive to search engines. Do it well...... More »
People really, really love online videos. A few quick stats to drive home the point: 69% of consumers prefer video over text when it comes to learning about your products...... More »
Are you looking for a way to position yourself as a leader in your industry, gain your audience’s trust, bring in new clientele, and maybe even have a bit...... More »
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
Have you ever seen a stand-up comic utterly tank it on stage? It’s not pretty. Maybe the crowd expected young and hip but got old and cranky. Or they...... More »
When you think of traditional marketing, you’re typically thinking about outbound marketing. Last week, we talked about the art of inbound marketing — that is, attracting customers to your small...... More »
The world effectively rolled up its sidewalks and drew its shutters for a year and a half or so. So it’s not too surprising that live video exploded in...... More »