Money. Moola. Cold, hard cash. If those words send shivers down your spine, you’re probably a small business owner. It’s no secret that small businesses have small budgets. It’s important for you to manage every dollar, dime and penny to the best of your ability. But while it seems counterintuitive, there are a few areas where you should be spending more -- not less --...
It’s that time of year again. Your neighbor’s 850-watt holiday lights are shining through your window, preventing sleep for the foreseeable future. Every retail establishment seems to have “Jingle Bell Rock” on repeat. And you’re settling down for a (probably short) winter’s nap. However, before you pull that sleep mask down over your eyes and resolve to remain in your blanket fort until the new...
You’ve served your country with pride, come back to a hero’s welcome (or hopefully at least a backyard BBQ) and now you’re basking in the glow of civilian life and the lack of someone barking orders in your face 24/7. What’s next? For many American veterans -- 2.5 million as of 2017 -- the answer is to start a small business. But how do you...
We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...
According to the calendar, spring has officially sprung -- which comes as a bit of a shock to those of us who still have to scrape the layers of ice off our windshields each morning. Traditionally, spring is a time of awakening and renewal, a season where everyone is nearly giddy to realize that the sun does, in fact, still exist after a lengthy absence....
Everyone gets down once in a while, and small business owners and employees are no exception. Maybe stress is high while revenue is low. Maybe your team isn’t feeling as motivated as usual. Whatever the cause, it’s important to take morale into account, because if you’ve noticed there’s a problem, chances are good that your customers have, too. We all know the cure for low...
Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet them, help them find what they’re looking for, educate them on your products and services and (hopefully) make the sale. For online-only small businesses, however, that same sale -- or conversion, as it’s usually referred to...
The old adage cautions us never to judge a book by its cover, but many of us still do -- and the same goes for the headlines you choose for your small business content. Your headline is the first introduction people have to your blog posts and articles. Make a good impression and people will click or scroll. Fail to capture their attention and you’ve...