What Is Your Marketing Plan for 2024?
We’re not quite sure where the year went. It seems like we were just talking about how to make your business better in 2023, and now we’re just weeks...... More »
Business Marketing 101: What Role Does Advertising Play?
Advertising and marketing are not the same. Marketing encompasses many different strategies. Your blog, website and social media platforms are all types of marketing. So are your email and...... More »
Four of the Most Inspiring Marketing Campaigns of 2020
To say 2020 has been interesting would be quite the understatement. Even if you disregard the political strife, large-scale protests and global pandemic, 2020 is still the year that...... More »
Research: Most SMBs Are Advertising, Marketing on Facebook
Facebook seems to be having a hard time of it lately. Due in part to its laissez-faire approach toward hate speech and “fake news,” the social media giant has...... More »
What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
The Pros and Cons of 5 Small Business Promotions
The occasional promotion is commonplace for most small businesses. Done correctly, small business promotions can bring in new customers, keep existing customers loyal and create warm, fuzzy feelings between...... More »
The Best Marketing Tips for Small Business Saturday
Between Black Friday and Cyber Monday, you’ll find another, lesser-known shopping holiday that’s right up your alley: Small Business Saturday. It’s a day for businesses just like yours to...... More »
4 of the Craziest Marketing Stunts We’ve Seen (So Far)
Running a small business is a pretty serious matter — most of the time. There are invoices to sign, customers to woo and plenty of tough decisions to make,...... More »
What You Should Know About Starting a Small Business
It all started with a dream. The dream was providing the world with the awesome products and services that you’ve spent months (or years) developing to perfection. That dream...... More »
Brick-and-Mortar Small Businesses Still Have a Place in an Online World
It’s an online world out there. Amazon.com has just come off a record-breaking holiday season. According to the e-commerce behemoth, small and midsize businesses profited like never before: More...... More »