Brick-and-Mortar Small Businesses Still Have a Place in an Online World

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14 Jan

Brick-and-Mortar Small Businesses Still Have a Place in an Online World

It’s an online world out there. Amazon.com has just come off a record-breaking holiday season. According to the e-commerce behemoth, small and midsize businesses profited like never before: More than 50 percent of items sold came from the “little guys.” With these stats in mind, is there any point to a brick-and-mortar shop anymore? Should you even bother with the headache of securing a lease...

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29 Oct

Why Your Small Business Should Advertise in Print (But Not Newspapers)

When was the last time you read a newspaper? No, not an online New York Times article your aunt shared on social media, but a real, physical newspaper -- the kind that rustles in your hands and makes you turn to page six to continue reading the front page story. Chances are, it’s been a while. With the decline in newspaper subscriptions, it’s no wonder....

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30 Apr

The Best of Mischa Communications’ Small Business Blogs

We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...

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18 Dec

5 Small Business Resolutions for 2018

Another year has (almost) come and gone. Soon, we’ll be gathering with family and friends, stuffing our faces with leftover sugar cookies and raising a glass of (probably) non-alcoholic cider to toast 2018. Just remember: A new year means new resolutions, too. Maybe you want to hit the gym to work off those sugar cookies, travel or take up a new hobby. As important as...

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06 Nov

Holiday Season 101 for Non-Retail Small Businesses

If your small business doesn’t fit neatly into the “retail” category, your holiday season might seem more “ho-hum” than “ho ho ho!” Children don’t climb up on Santa’s lap begging for a new HVAC system, and very few newlyweds sit around the tree Christmas morning, gushing over his and her tune-ups at the local mechanic. But just because you don’t offer a high-demand holiday product...

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23 Oct

Facebook Canvas: Your Mobile Ads, Supersized!

It’s no secret that Facebook has become a big player in advertising, accounting for 16% of the world’s digital ad spending and 23% of global mobile digital ad spend. And like any advertising giant, Facebook needs to constantly change things up, creating bigger and better innovations to stay relevant in a cutthroat industry. Enter Facebook Canvas, the social media platform’s newest (and coolest) offering. It...

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02 Oct

Dynamic Search Ads: Say Goodbye to Keyword Management!

This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...

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25 Sep

AdWords Extensions: The Key to Small Business Success

This is part two of a three-part series on using AdWords to maximize your small business advertising campaigns. If you missed part one, click here. Check back next Monday for the final installment. Google AdWords is advertising at its finest -- but like all advertising, it can get a bit competitive. To be successful, you have to stay on top of your campaign, outdo your...

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18 Sep

Getting Started With Google AdWords: A Small Business Guide

This is part one of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Check back each Monday for a new installment. When your free marketing ventures aren’t quite cutting it (or cutting it so well that you have advertising cash burning a hole in your pocket), sometimes it makes sense to “pay to play” -- and there are few better ways to...

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17 Jul

Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)

Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you want them to take? In short -- are you converting? Conversion rate optimization (CRO for short) is the process of increasing the number of visitors taking a specific action -- whether it’s filling out a form,...