10 Quick Tips for Effective Small Business Video Posts
In case you haven’t heard, video marketing is kind of a big deal. It’s the way the majority of people (72%) prefer to learn about a new product or...... More »
What Is Your Small Business’s Unique Selling Proposition (USP)?
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
6 Dos and Don’ts for the Perfect Business Card
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »
Here’s My Card: Should Your Small Business Go Back to Business Cards?
There was a time, not so long ago, when business cards were ubiquitous. You couldn’t go much further than the corner café without someone pressing a 3.5 x 2-inch...... More »
Brand Yourself: Designing Your Small Business Website
What does your website say about your small business? We’re not talking about the obvious stuff, such as hours, contact information and locations. (You should include those things; otherwise,...... More »
The Best of Mischa Communications’ Small Business Blogs
We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady...... More »
4 Ways to Build Your Small Business’ Brand Awareness
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »
Extra! Extra! Read All About It! Your Guide to Small Business Newsletters
Newsletters. Sure, they’re slightly reminiscent of those missives you were supposed to bring home to your parents from elementary school but ended up becoming paper airplanes instead. However, when...... More »
5 Tips to Make Your Small Business’ Logo Legendary
What do Nike’s swoosh, McDonald’s golden arches and Mischa Communications’ multi-colored chameleon all have in common? They’re all logos that are instantly recognizable to their clients, customers and fans....... More »
3 Tips for Choosing a Small Business Name
Your small business name is more than just words on the sign of your shop or office. It’s a reflection of your brand – the very first piece of...... More »