Public Speaking Tips for Corporate Thought Leaders
If you’re the face of your business, your agenda will include public speaking from time to time. While a few people love taking center stage, most approach it with...... More »
The Power of Brand Advocacy
Do you have loyal fans? Turn them into brand advocates! Brand advocacy — simply put, when an individual cheerleads your business — is important for any company of any...... More »
Wealth Management Branding: How to Craft a Distinctive Identity
The wealth management landscape is competitive, to say the least. The market is saturated with businesses just like yours, all vying for a lucrative but relatively limited client pool....... More »
Brand Refresh Vs. Rebrand: How Do You Decide?
All successful businesses grow and change over time. What you started with on opening day is likely a lot different than what you’re looking at right now. Have your...... More »
What Is Your Business’s Digital Reputation?
When was the last time you Googled your small business? If it has been a while, go do it now. We’ll wait. How did it go? Did you like...... More »
How Important Is Small Business Brand Identity?
If you’re wondering how brand identity can set you apart, imagine two thrift stores sitting side by side. The first has folding tables piled high with other people’s discarded...... More »
How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
10 Quick Tips for Effective Small Business Video Posts
In case you haven’t heard, video marketing is kind of a big deal. It’s the way the majority of people (72%) prefer to learn about a new product or...... More »
What Is Your Small Business’s Unique Selling Proposition (USP)?
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »