3 Small Business Marketing Technologies You’ll Need in 2020
The New Year’s bells have barely stopped ringing, but for most of us, it’s back to business as usual. There are phone calls to answer, customers to woo and...... More »
Bad Deals: How Small Businesses Discount Themselves to Death
With Small Business Saturday creeping ever closer on the horizon, many small business owners are looking for a way to get customers through the doors. Some are offering family-friendly...... More »
How Online Businesses Can Score on Small Business Saturday
A typical Small Business Saturday conjures up images of smiling, happy people bundled up in hats and scarves, carrying crisply wrapped packages up and down the sidewalks of a...... More »
4 Tips to Make Your Small Business Email More Effective
How many emails do you get each day? OK. Have that number? Now, how many of them do you immediately delete without opening? If you’re like most people, those...... More »
Which Small Businesses Can Put Visual Marketing to Use?
Visual marketing is a great way to get your message across. After all, a picture might be worth a thousand words, but more importantly, it also can boost your...... More »
5 Online Payment Options to Help Your Small Business Collect
Your small business may be a labor of love, but love alone doesn’t pay the bills. If you’re looking to keep your head (and bank account) above water, you’re...... More »
Voice Search Is Here. Is Your Small Business Ready?
Voice search is taking over. “Hey Google, find me the nearest auto repair shop.” “Alexa, order a large pepperoni and mushroom pizza from Papa John’s.” “Siri, give me directions...... More »
Generation Z: Marketing Your Small Business to the New Youths
Age might be nothing but a number, but that number can make a big difference when it comes to how you market your small business to different generational segments....... More »
Marketing Your Small Business to the “Me” Generation: Millennials
Millennials — the generation born between 1980 and 2000 — often get a bad rap. The media portrays them as a self-centered, entitled bunch, obsessed with whatever trend comes...... More »
Baby Boomers: A Boon for Your Small Business
Baby boomers still have the edge when it comes to population. (But the millennials, presumably fueled by avocado toast, are hot on their heels.) With 74 million Americans aged...... More »