Marketers: Is Your Business’s Site Optimized for Mobile?
We’ll just come right out and say it: If your business’s website isn’t optimized for mobile, it needs to be — immediately. Seventy percent of internet traffic originates from...... More »
A/B Testing: Why Every Business Marketer Should Use It
A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
Should Your Business Warm Up to Cold Email Marketing?
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
Audience Segmentation: Build a Stronger Customer Connection
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
8 Tips for Optimizing Your Email Marketing
When it comes to return on investment (ROI), you can’t beat email marketing. For every dollar you spend, you’ll get $36 back. Add that to the fact that email...... More »
Data Cleaning: A Vital Chore for Business Marketers
When was the last time you cleaned your data? If we had to wager a guess, your response probably lies somewhere between “never” and “huh?” Data cleaning isn’t high...... More »
Should Your Business Host a Webinar?
Now more than ever, people love video … and that alone is plenty of reason why your business should finally take the dive into hosting a webinar. According to...... More »
Financial Services Are Digitizing. Their Marketing Should, Too
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
How to Tell Your Financial Services Firm’s Story
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »
Business Marketing 101: How Does Email Marketing Work?
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »