3 Technology Trends That Will Help Grow Your Small Business in 2019
3 Technology Trends That Will Help Grow Your Small Business in 2019
As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According to a recent survey by CDW, a tech solutions provider for businesses, 73% of respondents are already using the cloud in some capacity. That doesn’t just mean email, but also storage and web hosting. As more intelligent...
5 Small Business New Year’s Resolutions for 2019
We’re on the cusp of a new year, staring back at the triumphs (and hiccups) of 2018 while looking forward to the clean slate 2019 has on offer. It’s a time of merriment, reflection and anticipation, a time when we vow to do better and be better in the coming year. Most of us will make a resolution or two -- exercise more, eat less,...
Make the Most of Google My Business
Looking for a free way to boost your small business online? Google My Business is your ticket to driving traffic straight to your (real or virtual) doors! Google My Business is a business listing site like hundreds before it. The difference is, it’s optimized for local search. It helps you connect with people right in your own backyard who are looking for your products and...
The Pros and Cons of Amazon for Your Small Business
Don’t look now, but Amazon has just taken another giant step in its neverending question to dominate retail. Amazon on Sept. 17 launched Amazon Storefronts, designed for U.S.-based small and mid-size businesses (SMB) that offer products in 27 categories ranging from handmade crafts (think Etsy) to automotive parts, pet supplies, home and business services and more. The site also offers curated collections for things like...
Online Reviews: Your Small Business Needs Them!
Imagine you just moved to a new city. You’d love for someone to recommend the best restaurant, the most dependable babysitter or the most reliable mechanic – but you don’t know a single soul here. Where do you turn? Google, of course, or whatever your preferred search engine may be. You’ll patronize the restaurant, book the babysitter and hire the mechanic to fix your brakes...
How Cold Emailing Sets Your Marketing Strategy on Fire
We recently showed you how cold calling can generate hot leads. But picking up the phone and calling a stranger isn’t for everyone. Fortunately, there’s another option: cold emailing. The concept is the same. You’re reaching out to someone who doesn’t know you from Adam or Abby, hoping to establish a connection that will (eventually) lead them to your customer corral. But cold emailing differs...
Why Outsourcing Your Small Business Marketing Makes Sense
Hey, you! Yes, you -- the small business owner hunched over the keyboard, burning the midnight oil, struggling to come up with yet another topic for a blog post while attempting to make sense of last week’s data points and mentally tabulating next month’s target ROIs. Back away from the Red Bull and let’s have a chat. We see you over there, switching hats like...
How NOT to Handle Your Small Business Marketing
At Mischa Communications, we’re awesome at telling you what to do. Sometimes we even come off as a bit bossy -- but that’s just because we’re so passionate about showing you the right way to market! This blog post, however, isn’t about the right way to market. It’s about the wrong way. The way that leads you down the road to ruin. The way that...
Conversion Tools: Making the Sale Easier
Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet them, help them find what they’re looking for, educate them on your products and services and (hopefully) make the sale. For online-only small businesses, however, that same sale -- or conversion, as it’s usually referred to...
How to Convert Free Trial Users Into Paid Users
If you’ve ever experienced a Costco or Sam’s Club at noon on a Saturday afternoon, you understand the pull of “free.” From chicken to pasta to cookies -- and often even wine and beer -- people line up 10 deep for the samples meant to encourage them to buy the actual product. But how many of them heft that 27-pound package of mozzarella sticks into...