LinkedIn is “Cool” – But Should You Market There?
If LinkedIn were a cereal, it would be Bran Flakes. Useful? Absolutely. Appetizing? Eh … LinkedIn describes itself as “the world’s largest professional network on the internet.” It’s a...... More »
If LinkedIn were a cereal, it would be Bran Flakes. Useful? Absolutely. Appetizing? Eh … LinkedIn describes itself as “the world’s largest professional network on the internet.” It’s a...... More »
If you have a brick-and-mortar location, Google Maps is about to become your new BFF. But first, you need to introduce yourself. Businesses don’t just appear randomly on Google...... More »
As a business marketer, you spend a lot of time trying to figure out what your customers want. But that’s only part of the job. You also must figure...... More »
Digital marketing might be many things, but static is not one of them. Think of where we were just 10 years ago. The average internet connection was 8.6 Mbps...... More »
We’re all thinking it! Should my business be on TikTok? The not-so-simple answer is: maybe. Despite common misconceptions, TikTok is not just a platform for Gen Z or content...... More »
If you’re in the financial services game, you already know how important accurate data can be. Without it, you wouldn’t know how to assess risk, who to approve for...... More »
Do you want to turn one-time customers into forever customers? If yes, you’ll want to add one spice to your business marketing efforts: Personalization. As humans, we all want...... More »
Some things are easy to sell. Ice cream at a crowded playground on a hot day. Rain ponchos during a sudden downpour. Toilet paper during a global pandemic. Other...... More »
Omnichannel marketing is the process of creating a seamless customer experience across multiple channels and platforms, both online and offline. It’s often confused with multichannel marketing because they share...... More »
The basic premise of multichannel marketing is incredibly simple: The more channels you use to market your products and services, the more people you’ll reach. Sally hasn’t opened an...... More »