Make the Most of Google My Business
Looking for a free way to boost your small business online? Google My Business is your ticket to driving traffic straight to your (real or virtual) doors! Google My...... More »
The Pros and Cons of Amazon for Your Small Business
Don’t look now, but Amazon has just taken another giant step in its neverending question to dominate retail. Amazon on Sept. 17 launched Amazon Storefronts, designed for U.S.-based small...... More »
Online Reviews: Your Small Business Needs Them!
Imagine you just moved to a new city. You’d love for someone to recommend the best restaurant, the most dependable babysitter or the most reliable mechanic – but you...... More »
How Cold Emailing Sets Your Marketing Strategy on Fire
We recently showed you how cold calling can generate hot leads. But picking up the phone and calling a stranger isn’t for everyone. Fortunately, there’s another option: cold emailing....... More »
Why Outsourcing Your Small Business Marketing Makes Sense
Hey, you! Yes, you — the small business owner hunched over the keyboard, burning the midnight oil, struggling to come up with yet another topic for a blog post...... More »
How NOT to Handle Your Small Business Marketing
At Mischa Communications, we’re awesome at telling you what to do. Sometimes we even come off as a bit bossy — but that’s just because we’re so passionate about...... More »
Conversion Tools: Making the Sale Easier
Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet...... More »
How to Convert Free Trial Users Into Paid Users
If you’ve ever experienced a Costco or Sam’s Club at noon on a Saturday afternoon, you understand the pull of “free.” From chicken to pasta to cookies — and...... More »
The Top 15 Resources for Digital Marketing
Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing...... More »
How to Personalize Your Small Business Marketing
Remember, as a kid, how cool it was to find something with your name on it? A license plate for your bike, a necklace or bracelet or even your...... More »