content development

Why Outsourcing Your Small Business Marketing Makes Sense


Hey, you! Yes, you — the small business owner hunched over the keyboard, burning the midnight oil, struggling to come up with yet another topic for a blog post while attempting to make sense of last week’s data points and mentally tabulating next month’s target ROIs. Back away from the Red Bull and let’s have a chat.

We see you over there, switching hats like they’re going out of style, trying to be everything to everyone. And we’ve got some good news: You don’t have to do that anymore. The time has come to outsource your marketing.

Here’s why.

You’ll Save a Ton of Time

You’re busy. At any given time, you have a smorgasbord of things on your plate. You’re handling the books, peddling your wares, developing new products and services, networking with other small business owners and (presumably) making an attempt to eat and sleep every once in a while. Do you really have the time to develop a successful marketing strategy, too?

Probably not.

By outsourcing your marketing, you’re effectively creating more hours in the day. When you don’t have to spend time coming up with your next promotion or monitoring marketing trends, you can focus on what you do best — running your small business.

Your Marketing Efforts Will Be More Successful

You’re a business owner, not a marketer. You do everything you can to keep up, but you’re no expert, and sometimes what you try just doesn’t work. When a marketing campaign falls flat on its face, you’ve not only wasted time, but money — two things you probably don’t have enough of.

Handing the reins over to dedicated marketing experts wildly increases your chances of success. They know what works and what doesn’t. They can steer you in the right direction — up, down, sideways or diagonally — with tried and true strategies tailored specifically to you, your business and your target audience.

(Not sure who your target audience may be? They’ll help you figure that out, too!)

You’ll Save Money (Yes, Really)

Most small businesses don’t have the budget for a full-time, on-staff marketing director. Chances are, you probably delegate the task to the employee who got a high B in the one marketing class they took back in college. But how efficient is that? If a marketing firm can complete a project in an hour and it’s taking your employee all day, you’re obviously saving money by leaving it to the pros.

Outsourcing also increases your ROI. Your marketing agency will work within your budget to target strategies that actually work rather than flinging your advertising dollars to the wind and hoping some of them come back.

You’ll Get Expert Help When You Need It

Do you know how to read error reports on Search Console? Are you using Google Analytics to the fullest? Are you SEO-savvy?

Having a team of marketers in your back pocket, available on demand, can help you solve problems from the mundane to the malevolent. Expert help is just a phone call or email away, no matter what the situation may be.

Are You Ready for Some Professional Help?

Outsourcing your marketing just makes good business sense. It saves you time and money (again — yes, really!), increases your ROI and gets you the help you need when you need it.

At Mischa Communications, we strongly believe in finding the right fit for your small business marketing needs. Reach out today and try us on for size — you won’t regret it!