Is Google AMP Right for Your Small Business?
Google says that more than half of us will ditch a mobile site if it takes longer than three seconds to load. For small businesses, that’s a big problem....... More »
Chatbots: Your New Marketing BFF
As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside...... More »
Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)
Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you...... More »
How to Choose the Right Email Marketing Software for Your Small Business
Email marketing is a great investment for your small business. For each dollar you spend, you can expect to get about $38 back — not exactly chump change. To...... More »
5 Ways to Grow Your Small Business Newsletter Numbers
No matter how well your newsletter is doing right now, we’re pretty sure you won’t say no to getting a few hundred (thousand? million?) more subscribers. After all, the...... More »
What Is Hyperlocal Marketing, And Does Your Small Business Need It?
A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal...... More »
5 Small Business Marketing Blunders
Breaking news: No small business is perfect. Despite your best attempts, you are going to make some mistakes, miss some marks and (probably) bash your head against the wall...... More »
4 Ways Small Businesses Can Effectively Market Against the Competition
Unless you’re in an uber-niche market (say, a mouth-held brush that lets you “lick” your cat), chances are good that your small business has plenty of big competition. And...... More »
5 Ways to Prep Your Small Business for the 2016 Holiday Season
Believe it or not, the 2016 holiday season is right around the corner. Is your small business ready? Although it may seem crazy to start prepping for Christmas before...... More »
3 Surprising Insights for Marketing Your Small Business to Baby Boomers
When it comes to baby boomers, you need to know two important things: 1) There are a lot of them (76 million at last count); and 2) They have...... More »