Omnichannel Marketing Strategies: 7 Ways to Engage
Have you ever used your smartphone to look up reviews of a product as you stood in the aisle? Purchased something online to be picked up in-store? Scanned a...... More »
Fintech Marketing: Put Your Innovative Financial Solutions on a Pedestal
From online-only banks to buy now, pay later apps to services that will spot customers a few bucks until payday, financial technology companies are changing the way people do...... More »
Marketing Collaboration Opportunities: When 2 Businesses Are Better Than 1
Could your business benefit from a wider reach, lower advertising costs and a reduced workload? If so, a collaboration might be right for you! Marketing collaborations occur when two...... More »
Financial Compliance & Social Media: What Your Marketing Team Must Know
It’s 2024, and virtually every business needs a social media presence. But if you’re posting for a fintech or financial services firm, you’re going to have a rougher go...... More »
The Most Inspiring Marketing Campaigns of 2023
We’re nearing the end of another year. Days are short, nights are long, and the hard work you put into preparing for the holiday rush is finally paying off....... More »
Customer Journey Mapping: The Path to Conversion
If a picture is worth a thousand words, a properly made customer journey map is worth at least a million. Customer journey maps give you a visual representation of...... More »
Micro-Moments: What to Know About These Vital Interactions
When you want to know something, go somewhere, do something, or buy something, what’s your first step? If you answered “Grab the nearest mobile device,” congratulations! You’re a human...... More »
Maximizing Brand Loyalty: Strategies for Long-Term Customer Retention
In marketing, we talk a lot about customer acquisition. You’d be hard pressed to find a business who admits that they don’t need more paying patrons. But customer retention...... More »
LinkedIn is “Cool” – But Should You Market There?
If LinkedIn were a cereal, it would be Bran Flakes. Useful? Absolutely. Appetizing? Eh … LinkedIn describes itself as “the world’s largest professional network on the internet.” It’s a...... More »
How Do I List My Business on Google Maps?
If you have a brick-and-mortar location, Google Maps is about to become your new BFF. But first, you need to introduce yourself. Businesses don’t just appear randomly on Google...... More »