What Is Acquisition Marketing?
There’s one thing all small businesses need, no matter what they sell: customers. But finding them is often easier said than done. Enter acquisition marketing, which is just a...... More »
Pros and Cons of LinkedIn Marketing
Social media recently delivered one heckuva scare when Facebook and its various subsidies (such as Instagram and WhatsApp) went dark for a good portion of a day. As Zuckerberg...... More »
What Is Your Business’s Digital Reputation?
When was the last time you Googled your small business? If it has been a while, go do it now. We’ll wait. How did it go? Did you like...... More »
Small Business Marketing: The COVID-19 Effect
The COVID-19 pandemic changed the way we do nearly everything. Jobs were made remote. School took place over Zoom. Businesses closed their doors, slashed their hours or enforced capacity...... More »
Keyword Research: The Basics
Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »
Nurturing Prospects: How to Go From Cold Email to First Phone Call
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »
How to Clean Up Your Small Business Mailing List (And Why You Should)
How many emails do you delete each day without opening them? 10? 50? 100? Behind every email you casually throw in your virtual trash can, there’s a small business...... More »
How to Track Your Marketing Campaign
How is your latest marketing campaign going? We’re not looking for adjectives like “decent,” “pretty well” or “fantastic.” We want specifics. What’s your conversion rate? How many opens are...... More »
How to Use LinkedIn Sales Navigator to Find Leads
What if there was a tool that helped you find leads for your small business? And not just any leads, either: We’re talking best-fit, low-hanging, extremely-likely-to-convert leads that are...... More »
Time to Try Again? 5 Remarketing Tips for Small Business
For small business owners, there are few images as sad as an abandoned shopping cart. Your customer carefully selected the goods and services they put in their cart. They...... More »