Interactive Content: How to Boost Small Business Engagement
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
Why Small Business Messaging Is More Important Than Ever
In normal times, the way you communicate with your customers says a lot about your small business. But in case you missed it, these are not normal times. Now,...... More »
Content Marketing Tools to Bring Your Small Business Story to Life
It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the...... More »
7 Instagram Marketing Tips for Small Business
Way, way back in a much, much simpler time, we posted a blog describing a few Instagram marketing tips and touting the benefits of the image-based social media platform....... More »
How to Market (And How NOT to Market) in the COVID-19 Era
We’re halfway through 2020, and so far, the year has been an unqualified disaster. International tensions. Race riots. Murder hornets. Every month seems to bring a new horror, and...... More »
How to Create Email Marketing Sequences for Your Small Business
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
Out of Ideas for Small Business Blog Posts? Mine Your Existing Content for Inspiration
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
Google’s May 2020 Core Algorithm Update: What You Need to Know and How It Affects Your Small Business Website
If you thought a global pandemic could keep Google from its planned core algorithm update, we have news for you. The update began rolling out on May 4 and...... More »
How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
5 Ways to Market Your Small Business on a Tight Budget
According to the Small Business Administration, most businesses with less than $5 million in sales allot roughly 6% to 8% of their bottom line for marketing costs. While that...... More »