content development

Content Marketing Tools to Bring Your Small Business Story to Life

content marketing tools

It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the grass with your kitchen scissors, but a lawnmower sure does speed things along. And you can market your content without any technological aids, but you probably won’t achieve your desired result.

The point: It’s important to use the right tools for the job. And when it comes to content marketing, there are plenty of tools to choose from.

Here are some of our favorites, designed to help you bring your small business’s story to life!


Take the guesswork out of content marketing with Optimizely, an experimentation tool that can help you improve the customer experience across your entire site. With this platform, you can test how your content, imagery and messaging stack up, allowing you to increase conversion and retention.


Search engine optimization (SEO) is crucial if you want to be found in the vast world of Google rankings. The SEO toolkit from SEMrush allows you to research keywords, run SEO audits, analyze your competitor’s SEO strategies, track your rankings, and much more.


When it comes to written content, there’s plenty to think about. Are you using your keyword too much or not enough? Where would internal links make sense? What about your keyphrase length and density? Yoast handles all the minutia, analyzing the strength of your content in the background and providing a comprehensive report on each piece so you can focus on what really matters: the message.


Stuck for a keyword? Wondering how a target keyword would perform? Looking for an influencer? BuzzSumo handles it all. This comprehensive market research tool helps you discover, research and monitor high-performing content that will resonate with your audience.


Never pay for high-quality stock images again with Pexels, a site that helps you find exactly the right photos and videos to go along with your content. Search for exactly what you’re looking for or explore their impressive catalogue to find inspiration. Did we mention it’s free?


Graphic design isn’t everyone’s thing, so if you’re the type of person who can’t manage so much as a stick figure in MS Paint, you might have given up on visual marketing. Not so fast! With Canva, even the most graphically challenged among us can make stunning visuals great for sharing on your website or social media pages. With ready-made templates and drag-and-drop functionality, it couldn’t be easier!

Google Analytics

We can’t discuss content marketing tools without mentioning Google Analytics, a virtual one-stop shop for everything content related. Analyze your traffic, see how much time the average user spends on your page, learn where your visitors are coming from and so much more! You can find out more about this fantastic tool here.

Are You Using the Right Tool for the Job?

There are countless content marketing tools out there, some better than others. And what works for your competitors won’t necessarily work for you. Whether you test drive some of our favorite tools or find your own, the important thing is that you’re getting the job done in the most efficient way possible!

Is your marketing toolbox looking a bit empty? Like any good neighbor,

Mischa Communications is always ready to lend a hand. Let us know how we can help!