What Is Your Business’s Value Proposition?
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »
In marketing, we talk a lot about getting your brand out in front of the masses. After all, that’s how you make the big bucks, right? While that traditional...... More »
Imagine you’re in the market for a new house. You find one in a desirable neighborhood, but the school district isn’t the best. The master bedroom is aces, but...... More »
Another year has almost come and gone, which means it’s time to look back on some of our favorite marketing campaigns of 2021. There were some good ones this...... More »
Last week, we talked about acquisition marketing – the not-so-subtle art of snaring new clients and customers. This week, we’re going to deal with the other side of the...... More »
There’s one thing all small businesses need, no matter what they sell: customers. But finding them is often easier said than done. Enter acquisition marketing, which is just a...... More »
We see you, small business owners. The ones who missed out on Mee-Maw’s famous pumpkin pie and Uncle Joe’s “special” eggnog at Thanksgiving because you had to finalize the...... More »
We’re just days away from Small Business Saturday. Hopefully your halls are sufficiently decked, and the welcome mat is just waiting to be rolled out. (If not, stop reading...... More »
On the surface, short-lived marketing (aka ephemeral marketing) is pretty self-explanatory. It’s a “here today, gone tomorrow, don’t blink or you’ll miss it” type of strategy – a response...... More »