10 Years of Mischa: Our Favorite Advice for Small Businesses
This month, Mischa Communications turned the big 1-0. And when you’ve been around as long as we have, you tend to have a lot to say. In our trips...... More »
This month, Mischa Communications turned the big 1-0. And when you’ve been around as long as we have, you tend to have a lot to say. In our trips...... More »
Most of the time when we talk about small business marketing, we’re talking about business-to-customer (B2C). You have a product or service, and you’re marketing it directly to the...... More »
We’re already midway through October, which means the holidays are right around the corner. And the holiday that you should be most concerned about right now isn’t Halloween, Thanksgiving...... More »
Social media recently delivered one heckuva scare when Facebook and its various subsidies (such as Instagram and WhatsApp) went dark for a good portion of a day. As Zuckerberg...... More »
The perfect marketing channel does not exist. If it did, everyone would be using it … and this blog wouldn’t need to exist. You have plenty of ways to...... More »
Act now! Ending soon! Offer limited to stock on hand! All of the above phrases are examples of scarcity marketing – a marketing tactic that involves tapping into people’s...... More »
When was the last time you Googled your small business? If it has been a while, go do it now. We’ll wait. How did it go? Did you like...... More »
How does a 4,200% ROI sound? According to Hubspot, that is a very real number for small businesses with a solid email marketing strategy, which can generate $42 for...... More »
The COVID-19 pandemic changed the way we do nearly everything. Jobs were made remote. School took place over Zoom. Businesses closed their doors, slashed their hours or enforced capacity...... More »
Many Americans consider fall to be the best season of the year. Autumn foliage. Pumpkin-spice everything. Apple pie. Cooler weather. A bundle of holidays … … And a whole...... More »