content development

Creating Shareable Content: Tips for Maximizing Social Media Engagement

shareable content tips

Social media is a great way to spread the word about your business, get to know your audience’s preferences, and connect with them on a deeper level.

But with ever-changing algorithms, fierce competition to capture people’s increasingly shorter attention spans, and platforms appearing (and disappearing) seemingly overnight, how do you keep your current fans and followers happy while also attracting new people?

Simple: Shareable content.

Shareable content increases brand awareness, boosts engagement, and even establishes you as an authority in your industry — all of which can help lead to higher conversion rates. It also puts you in front of a wider audience that you might have never reached on your own.

Are you ready to create stellar social media content that people can’t help but share? Here are our favorite tips.

7 Tips for Creating Shareable Content

Know Your Audience

People only share things they connect with. So first, you need to understand who you’re trying to reach and what they care about. Once you have that figured out, create content that resonates with that audience, and they’ll want to pass it along to others in their sphere.

Be Useful

One of the best ways to get your audience’s attention and have your content resonate with them is to be useful. Opt for content that answers a question, solves a problem, or otherwise educates your audience.

Another way to be useful? Entertain your audience. They call it “doomscrolling” for a reason — social media can be a bleak place — so being a bright spot in an otherwise dark corner of the web can also make you stand out from other accounts.

Capitalize on Video

Videos get 1,200% more shares than text and images combined. So if you’re not already using videos as a major part of your social media marketing strategy, you’re missing out.

Some key pointers: Hook the audience from the beginning. Keep videos short and sweet. And be engaging.

Hop on a Trend

A celebrity scandal, TikTok trend or viral video can provide plenty of social media shares if you can find a way to tie it into your content. While the attention might be short lived, some shares are better than none — and they can lead to more follows, which gives you even more shots on goal in the future!

Just remember to stay away from politics and other hot-button issues, lest you go viral for all the wrong reasons.

Engage Your Audience

Put the “social” back into “social media.” Too often, audiences feel talked at instead of talked to. When you create content that engages your audience, they’re more likely to comment, like and share.

Ask a question, create a poll or share a (mildly) controversial opinion to get people talking — both on your page and off of it.

Play Things Up a Bit

While we don’t (and never will) recommend clickbaiting your audience with misleading headlines or false information, there’s nothing wrong with stoking their curiosity a bit. Not every headline needs to begin with “How To” or “10 Things.” It’s OK to play with your words when the situation warrants it!

Make Sharing Easy

Be it social media content, a blog post, a product page or your website, it’s important to make everything as easy to share as possible. Everything you put out into the world should have social sharing buttons placed in a highly visible location where people can’t miss them. If you make it too difficult, you’re setting yourself up to fail.

Sharing Is Caring!

Shareable content helps your business grow by getting you in front of more people. While going viral is rare, even a modest number of shares per post will add up over time!

Do you need help creating content that resonates with your audience (and your audience’s audience)? Mischa Communications is on it! Share your contact information here.